Revenue Marketing Manager - 1027

Major Responsibilities

• Own marketing contribution to pipeline creation, progression, and revenue outcomes across target segments
• Identify and prioritize high-value accounts, active opportunities, and revenue-critical segments
• Plan and execute integrated campaigns (ABM, lifecycle, outbound support, paid media)
• Partner with Sales and RevOps to align pipeline targets, coverage, and prioritization
• Analyze funnel performance (Lead → Meeting → Opportunity → Close) and optimize conversion rates and pipeline velocity
• Identify and address conversion gaps across messaging, targeting, channel mix, and follow-up strategies
• Support deal acceleration through targeted campaigns, pipeline reactivation, and account-specific programs
• Execute multi-channel campaigns across email, paid media, web, and outbound channels
• Leverage AI and automation tools to scale campaign development, testing, and execution
• Own campaign messaging, targeting strategy, and performance outcomes
• Measure pipeline contribution, campaign performance, and revenue impact using attribution tools
• Analyze channel effectiveness and optimize marketing investments based on ROI insights
• Collaborate with Product Marketing, Demand Generation, Brand/Content, RevOps, and Sales teams to align on execution and revenue goals

Education & Experience

• 4–6+ years of experience in B2B SaaS, DaaS, or revenue-focused marketing roles
• Proven experience contributing to pipeline generation and measurable revenue outcomes
• Strong understanding of B2B sales cycles, buying groups, and funnel dynamics
• Experience partnering with Sales teams (AEs/BDRs)
• Experience with account-based marketing (ABM), lifecycle marketing, or pipeline acceleration programs
• Exposure to expansion, cross-sell, or customer marketing initiatives
• Familiarity with intent or signal-based marketing approaches
• Experience using Salesforce (CRM), HubSpot (marketing automation), Marketo Measure (attribution/analytics), and Demandbase (ABM/account intelligence)
• Proficiency with Google Workspace and Slack