Retention Manager Beauty

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

• We build and scale our own brands.
• We invest in AI and automation like few others in eCom.
• We test fast, grow fast, and help you do the same.
• Be part of a dynamic, diverse, and talented global team.
• 100% Remote, USD competitive salary, paid time off, and more.

Job Responsibilities

• Own the retention marketing strategy across Email, SMS, and other customer engagement channels.
• Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns.
• Build segmentation and personalization strategies that improve customer experience and revenue.
• Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation.
• Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement.
• Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys.
• Stay ahead of retention marketing trends, automation capabilities, and industry best practices.