Retail Sales Manager

Accountabilities:

• • Drive sales growth, demand generation, market penetration, and adoption of bioscience and advanced crop nutrition products across the assigned Eastern Canada territory, covering Quebec and the Maritimes.
  • Develop and execute customer-specific go-to-market strategies in partnership with Account Managers, Field Solutions Agronomists, Marketing, and other cross-functional teams.
  • Build trusted relationships with retail agronomists, sales teams, customers, and other agricultural stakeholders, communicating the agronomic, economic, and profitability benefits of the product portfolio.
  • Partner with agronomy teams to deliver product positioning, technical support, customer training, field days, demonstrations, and customer forums that increase awareness and adoption.
  • Collaborate with Marketing on co-branded campaigns, promotions, customer events, and sales enablement initiatives that strengthen brand awareness and generate demand.
  • Monitor market trends, competitive activity, customer needs, and retail dynamics to identify growth opportunities and inform commercial strategies.
  • Support field trials and demonstrations that validate product performance, generate actionable data, and contribute to successful new product introductions.
  • Use Salesforce and other commercial tools to manage CRM activities, customer engagement, lead management, sales reporting, and documentation of customer training activities.
  • Forecast demand, identify territory opportunities, and contribute to achieving commercial and profitability objectives.
  • Provide mentorship and leadership support to newer retail sales advisors and contribute to key commercial projects and initiatives.
  • Deploy available commercial resources effectively to maximize return on investment and accelerate profitable adoption.
  • Maintain a strong commitment to safety, environmental responsibility, ethical conduct, and compliance with organizational policies and values.
  • Travel extensively throughout the assigned territory, with approximately 60–70% travel required.

  Requirements:

  • Bachelor’s degree in Agribusiness, Marketing, Agronomy, Soil Science, or a related discipline.
  • 5–7 years of high-level sales and/or marketing experience, preferably within agriculture, agronomy, proprietary products, technology-driven markets, or specialized agricultural services.
  • Professional bilingual fluency in English and French, required for the Eastern Canada territory.
  • Strong understanding of agronomy, agricultural retail trends, and retail business operations.
  • Demonstrated success selling proprietary products, specialized agronomic solutions, technologies, or value-added services.
  • Experience consistently performing at a high level within a sales organization, with the ability to demonstrate strong commercial results.
  • Exceptional customer relationship and consultative selling skills, with the ability to build trust through active listening, responsiveness, and credible advice.
  • Strong verbal and written communication skills, including the ability to present, train, influence, and communicate complex product value clearly.
  • Demonstrated analytical and problem-solving abilities, with sound judgment and a results-oriented approach.
  • Strong organization and attention to detail, with the ability to manage multiple priorities in a continually changing business environment.
  • Excellent interpersonal and team-building capabilities, with the ability to collaborate effectively across sales, agronomy, marketing, and other functions.
  • Ability to work independently, take initiative, and provide leadership on strategic projects and commercial initiatives.
  • Strong proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
  • Experience with Salesforce or comparable CRM platforms is strongly valued.
  • CCA certification is preferred.
  • Willingness and ability to travel approximately 60–70% of the time.

  Benefits:

  • Competitive base salary plus bonus incentives.
  • 11 paid holidays annually.
  • Generous 401(k) plan with company matching and annual company contribution.
  • Paid sick leave.
  • Paid vacation time.
  • Medical, dental, and vision insurance.
  • Life and disability insurance.
  • Tuition reimbursement.
  • Paid maternity and paternity leave.
  • Equal opportunity workplace committed to diversity and inclusion.