Retail Media Strategist (Walmart Connect) - Freelance Contractor

About this position:

We’re looking for a freelance Retail Media Strategist (Walmart Connect) to help us scale one of our most important emerging paid media channels. This role is equal parts operator and enabler—you’ll own execution end-to-end while building the foundation, playbooks, and internal capability needed to make Walmart Connect a repeatable, high-performing growth channel.

You’ll partner closely with the Head of Paid Media and broader performance marketing team to launch, optimize, and prove out pilot campaigns, while upskilling internal buyers on best practices across strategy, execution, and reporting.

What you'll be doing:

• Strategy
  • Define and execute the Walmart Connect channel strategy, including campaign structure, budget allocation, and testing roadmap
  • Identify high-impact opportunities to scale performance based on early pilot results and performance data
  • Develop channel-specific playbooks for campaign setup, optimization, and reporting
  • Translate campaign insights into clear, actionable recommendations for internal stakeholders and (as needed) clients
• Technical / Execution
  • Own hands-on keyboard execution across Walmart Connect campaigns (setup, trafficking, optimization, pacing)
  • Build and manage campaigns across Sponsored Products, Sponsored Brands, and DSP (as applicable)
  • Monitor performance daily and optimize against key KPIs (ROAS, CPA, CTR, conversion rate)
  • Troubleshoot performance issues and identify root causes quickly using data
  • Establish reporting frameworks and dashboards to track performance and surface insights
• Team / Collaboration
  • Partner with the Head of Paid Media and cross-functional teams (Client Services, Creative, Analytics) to ensure integrated campaign execution
  • Act as the internal subject matter expert on Walmart Connect—supporting campaign planning and troubleshooting
  • Collaborate with internal stakeholders to ensure alignment between media strategy and broader campaign goals
  • Participate in client-facing conversations when needed to represent strategy and performance
• Research / Best Practices
  • Stay on top of Walmart Connect updates, betas, and best practices, bringing forward new opportunities