Regional Sales Manager, Midwest

Regional Sales Manager, Midwest

Company: Beacon Dx (Beaconbiosignals)

Beacon Dx is on a mission to transform clinical diagnostics for sleep and brain health. We are building the leading home-based platform for precision diagnostics, combining EEG and cardiopulmonary signals to deliver comprehensive, reimbursable assessments for sleep and central nervous system disorders. Our solution integrates multi-channel physiological data—including airflow, respiratory effort, oxygen saturation, and brain activity—into a single streamlined workflow powered by AI-enabled analytics. With a dedication to patient experience and a foundation in FDA 510(k)-cleared technology, Beacon Dx enables high-quality diagnostics at scale. We are redefining how patients are evaluated and managed for conditions that affect brain and sleep physiology—bringing clinical-grade insights directly to the home.

The Regional Sales Manager will sit within the Beacon Dx commercial organization and will be responsible for driving adoption of Beacon HST across the Midwest. This role reports directly to the National Vice President of Clinical Sales and does not initially manage direct reports. The role owns a high-priority territory that includes Illinois, Colorado, Nebraska, Kansas, Minnesota, Iowa, and Missouri. Preferred candidate locations include Chicago, Denver, Kansas City or St. Louis, with preference for major metro access to support field travel and customer engagement.

Beacon Dx is building the next generation of home-based diagnostics by combining EEG and cardiopulmonary signals into a unified platform. This is not a transactional device role. Success requires the ability to sell into complex clinical environments, influence diagnostic pathways, and establish Beacon as a standard of care alternative to legacy HST solutions. The right candidate will convert clinical credibility into commercial scale by opening new accounts, expanding strategic accounts, displacing incumbent solutions, and partnering cross-functionally to ensure utilization after the sale.

What success looks like:

• Own full Midwest territory performance, including pipeline creation, deal progression, revenue attainment, and forecast accuracy.
• Drive new business and expand strategic accounts across sleep labs, IDTFs, health systems, and multi-site clinical organizations.
• Lead with clinical differentiation by translating EEG-based diagnostics, workflow advantages, and data quality into clear value propositions for physicians, administrators, and technical stakeholders.
• Maintain disciplined CRM hygiene in Zoho, including timely follow-up, clean opportunity staging, accurate close dates, and reliable revenue forecasting.
• Develop relationships with sleep physicians, pulmonologists, neurologists, technical directors, administrators, and executive decision-makers across complex buying committees.
• Execute high-impact product demonstrations and support clinical validation of Beacon HST in real-world customer environments.
• Attend regional and national conferences to generate leads, strengthen relationships, identify KOLs, and support market education.
• Partner with Clinical Enablement, Operations, Product, Custom