Regional Marketing Specialist（South East Asia）

Responsibilities

• Execute all marketing efforts with a hands-on approach. Work on integrated campaigns, starting with strategy and brief, and work on executing and measuring performance.
• Constantly work on new content, channels, creatives and other ideas for experimentation, optimization and acquisition growth.
• Structuring, managing and growing our community via various Local Social Channels. Increase reach, engagement and conversion through social media and content marketing strategies.
• Moderate local forums, social platforms and chat groups to interact with the community and increase positive engagement.
• Identify additional avenues to build community, KOL/Affiliates Management.
• Designing and implementing incentive programs to promote engagement and growth with existing and potential networks.
• Coordinating inter-department cooperation between the Angels and the Binance team (including BD, Marketing, collecting leads, market research, data requests, etc.).
• Brainstorming and implementing online/offline event plans and concepts.
• Management of budgeting, invoicing, liaising and negotiation with vendors for event management, marketing inventory management and program finance management.

Requirements

• Proven community management experience with strong ownership and emotional intelligence. Strong passion for working in a start-up environment.
• 2+ years experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter, managing social media: Instagram, Facebook, Telegram).
• 1+ year experience in managing online/offline events. Proven track record in managing and engaging communities via Telegram or similar channels.
• Understanding of cryptocurrency related terminologies and trends.
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
• Excellent organizational skills, ability to multitask with great time management skills.