Regional Marketing Program Manager

Accountabilities

• • Plan, coordinate, and execute a comprehensive calendar of regional marketing programs across Western Europe, including customer events, partner roadshows, workshops, trade shows, and virtual webinars.
  • Manage end-to-end event execution, including webinar platform setup, venue coordination, vendor management, budgets, timelines, and operational details.
  • Build and maintain detailed project plans, task lists, deadlines, and dependencies to ensure smooth delivery across all event activities.
  • Serve as the primary marketing point of contact for regional partners, coordinating co-marketing initiatives, joint events, and shared webinars.
  • Manage communications with prospective customers, attendees, and VIP guests before, during, and after events to deliver a high-quality brand experience.
  • Partner closely with regional sales teams to ensure attendees are accurately tracked, scored, qualified, and handed over for appropriate follow-up.
  • Write compelling promotional content for event landing pages, social media, webinar descriptions, invitations, and other campaign assets.
  • Localize and adapt broader marketing messaging for B2B audiences across Western Europe, particularly within the mapping, geospatial technology, and location intelligence ecosystem.
  • Lead regional email marketing campaigns, including registration campaigns, reminders, event communications, and post-event nurture sequences.
  • Coordinate the creation, testing, and deployment of emails through the marketing automation function, using performance data to improve engagement and conversion.
  • Monitor campaign and event performance, analyze relevant marketing metrics, and use insights to continuously improve regional programs.

  Requirements

  • 3–5 years of professional experience in B2B marketing, with a focus on event marketing, field marketing, regional programs, or marketing program management.
  • Previous experience or strong knowledge of B2B SaaS, mapping technology, GIS, geospatial technology, or location intelligence is highly preferred.
  • Proven experience managing both virtual events and webinars using platforms such as Zoom or ON24, as well as in-person events, trade shows, or customer programs.
  • Excellent copywriting skills, with the ability to translate technical or complex B2B concepts into clear, compelling, and action-oriented promotional content.
  • Hands-on experience with email marketing initiatives, campaign execution, marketing automation workflows, and performance optimization.
  • Strong understanding of marketing metrics, reporting, lead tracking, and using data to evaluate and improve campaign performance.
  • Exceptional organizational and project-management skills, with a strong attention to detail and the ability to manage multiple timelines, stakeholders, and deliverables simultaneously.
  • Confident communicator who can lead discussions with external partners and present plans, updates, and recommendations to internal stakeholders.
  • Self-motivated and comfortable working independently in a remote or hybrid environment across Western European time zones.
  • Fluent written and spoken English is required; fluency in another Western European language, such as German or French, is a strong advantage.
  • A collaborative, proactive, and hands-on approach, with the ability to take ownership of programs from initial planning through execution and follow-up.

  Benefits

  • Remote-friendly working environment in the Netherlands.
  • Full-time opportunity within a regional B2B marketing function.
  • High level of ownership over Western European marketing programs and events.
  • Opportunity to work closely with strategic partners, customers, and regional sales teams.
  • Exposure to the B2B SaaS, mapping, geospatial technology, and location intelligence ecosystem.
  • Opportunity to combine event strategy, content creation, email marketing, partner engagement, and data-driven campaign optimization.
  • Collaborative international environment with flexibility to work across Western European markets.