Regional Marketing Operations Specialist (Mid-Atlantic)

Roles and Responsibilities

• Create and manage Marketo programs, including automated newsletters, list uploads, and targeted campaigns to support BDR outreach to white space.
• Produce content and various marketing assets to be used digitally and for regional events.
• Manage the marketing credit card, process event invoices and act as the primary liaison between the marketing team and accounting team for payment escalations.
• Maintain and update campaign data within Marketo and SalesForce to ensure accurate tracking.
• Track event registration and attendance trends to report results and ROI to Sales and Marketing leadership.
• Oversee fulfillment house inventory, maintenance and distribution of regional event properties, promotional items and collateral for sales & field events.
• Assist in driving partner campaigns using co-sponsored materials and tools.
• Build and maintain ongoing communications with the sales team regarding new and planned marketing activities.
• Help to ensure that Marketo and SalesForce campaigns are updated.
• Other duties as assigned.
• Adhere to GuidePoint Security Core Values.

Required Experience

• Bachelor’s degree preferred.
• Experience using Marketo and Salesforce required.
• Experience in event planning/logistics.
• Experience with G Suite and spreadsheet skills.
• Customer service mindset.
• Ability to measure and report the performance of marketing campaigns.
• Demonstrated excellence with written communications, project, and time management.
• Demonstrated willingness to learn and use AI-enabled tools

Travel Requirements

• Up to 25% travel required.

Physical Requirements

• Sedentary work
• Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
• Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day