Regional Marketing Director

About the Role

GenScript is seeking a strategic and hands-on Regional Marketing Director to lead regional marketing strategy, demand generation, field marketing, and sales enablement across assigned markets.

This role will serve as a key marketing partner to regional sales, product, and business unit leaders, translating global priorities into locally relevant programs that drive brand awareness, qualified leads, pipeline growth, customer engagement, and revenue impact.

The ideal candidate is an experienced B2B life sciences marketer who can balance strategy with execution, lead cross-functional collaboration, and use data to continuously improve marketing performance.

Key Responsibilities

• Develop and execute regional marketing plans aligned with global business priorities and regional commercial goals.
• Lead segment-tailored demand generation campaigns across digital, email, events, and sales enablement channels.
• Partner closely with sales leadership to identify growth opportunities, support pipeline development, and improve lead follow-up and conversion.
• Own regional event strategy, including conferences, tradeshows, seminars, roadshows, customer workshops, live events and partner activities.
• Localize global campaigns, product launches, messaging, and content for regional markets and customer segments.
• Collaborate with product marketing and business units to support growth across GenScript's product and service portfolios.
• Track and report campaign performance, including lead quality, conversion, pipeline contribution, event ROI, and marketing investment efficiency.
• Manage regional marketing budget, vendors, agencies, and cross-functional execution.
• Lead and develop regional marketing team members as applicable.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, Biotechnology, Biology, Chemistry, or a related field.
• 8+ years of B2B marketing experience, preferably in life sciences, biotechnology, pharmaceutical services, CRO/CDMO, laboratory products, or scientific services.
• 3+ years of experience in regional marketing, field marketing, demand generation, or commercial marketing leadership.
• Proven ability to develop and execute