Public Sector Field Marketing Manager

About the Role

Skillsoft is seeking a Public Sector Field Marketing & Demand Gen Manager (FED/SLED) to lead marketing initiatives for US Federal and State, Local, and Education segments. This is a high-impact individual contributor role focused on strategic, full-funnel marketing to drive awareness, engagement, and pipeline.

Key Responsibilities

• Serve as the voice of public sector marketing to global teams
• Ensure government-specific needs are reflected in broader marketing plans
• Translate strategic plans into localized programs for public institutions
• Own integrated, multi-touch campaigns blending in-person experiences with digital demand generation
• Manage events, roundtables, and sponsorships
• Execute digital demand generation including email nurtures, webinars, paid and syndicated tactics, and ABM plays
• Influence target accounts across the full marketing funnel
• Measure success through account engagement, MQL/SQL conversion metrics

About Skillsoft

Skillsoft empowers every organization and learner to turn constant change into continuous growth. The mission is to help organizations understand what skills they have, what they need next, and how to apply them to drive real performance and progress.