Public Relations & Content Marketing Specialist

Accountabilities:

• • Develop and execute public relations and content marketing strategies aligned with business and brand objectives, with a strong focus on the Canadian market.
  • Research, write, and edit a variety of content, including data-driven blog articles, website copy, newsletters, media pitches, briefs, and other digital assets.
  • Collect, analyze, validate, and interpret Canadian and U.S. real estate market data for internal stakeholders and consumer-facing content.
  • Develop relationships with journalists, media outlets, and industry publications across Canada and the United States, while maintaining relevant media lists.
  • Write and distribute informative, engaging media pitches and respond promptly to media inquiries.
  • Translate complex market and data insights into clear media briefs and help prepare spokespeople for interviews and other media opportunities.
  • Provide editorial oversight through fact-checking, proofreading, quality control, and ensuring consistency with the established brand voice.
  • Support junior team members with research methodologies, data-driven content development, editorial guidance, and best practices.
  • Monitor industry news, real estate trends, and media developments to identify new content and PR opportunities.
  • Track and analyze PR and content performance, using insights to recommend improvements and optimize future campaigns.
  • Incorporate AI, infographics, tables, graphs, and other visual storytelling techniques to make data-driven content more engaging and accessible.
  • Collaborate across teams to develop compelling online experiences and continuously experiment with new approaches to content and communications.

  Requirements:

  • Bachelor’s degree in Public Relations, Journalism, Communications, Marketing, or a related discipline.
  • 3–5 years of professional experience in content marketing, public relations, media relations, journalism, or a closely related field.
  • Strong understanding of the Canadian media landscape, including national, regional, and trade publications, with demonstrated experience pitching stories to Canadian media.
  • Exceptional written and verbal communication skills, with the ability to transform complex information into clear, concise, and compelling narratives.
  • Experience creating data-driven content and communicating information visually through charts, tables, graphs, infographics, or similar formats.
  • Hands-on familiarity with design and visual communication tools such as Figma and Canva.
  • Strong research, analytical, fact-checking, and self-editing skills, with a high standard for accuracy and quality.
  • Ability to independently research unfamiliar topics, identify reliable information, and turn findings into useful content or strategic recommendations.
  • Proactive, resourceful, and adaptable mindset, with enthusiasm for learning new skills and taking on responsibilities beyond a core specialization.
  • Strong interest in real estate, market trends, consumer behavior, and experimentation is highly valuable.
  • Ability to collaborate effectively with internal stakeholders, media contacts, spokespeople, and junior team members in a remote environment.
  • Familiarity with AI-powered content and research tools is an advantage.

  Benefits:

  • Fully remote work environment, with the role open to candidates based in Canada.
  • Employer-paid medical coverage.
  • Dental and vision benefits.
  • RRSP program with up to a 4% employer match.
  • Company-provided equipment, including laptop, monitor, and headset.
  • Collaborative and supportive company culture.
  • Opportunities to learn, experiment, expand your skill set, and mentor junior colleagues.
  • Opportunity to work on high-impact PR and content initiatives across the Canadian and U.S. real estate markets.