Provider Product Marketing Director

About Us

HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.

Role Overview

The Provider Product Marketing Director will serve as the strategic owner of Product Marketing for HHAeXchange’s provider business across a growing multi-product SaaS portfolio. This role is accountable for defining and driving how provider-facing products are positioned, packaged, launched, and adopted in the market, directly influencing pipeline, adoption, expansion, and revenue growth. This role will operate as a highly influential cross-functional leader, driving alignment and strategic decision-making across multiple executive stakeholders without direct people management responsibility.

This is a senior individual contributor role for a strategic and hands-on Product Marketing leader who can drive cross-functional alignment, influence executive decision-making, and shape how HHAeXchange brings products to market. This person is equally comfortable developing positioning and go-to-market strategy as they are executing against it, while leveraging AI and modern marketing technologies to scale impact and improve effectiveness.

Success in this role will be measured by the clarity and impact of product positioning, the effectiveness of go-to-market launches, and contribution to pipeline and revenue growth. This role is directly accountable for product marketing’s contribution to pipeline generation, sales velocity, and expansion revenue.

Essential Job Duties

Product Marketing Excellence

• Own Product Marketing strategy and positioning for HHAeXchange’s provider business — turning what we build into narratives customers recognize, trust, and act on.
• Define scalable operating models, frameworks, and AI-enabled workflows that modernize and elevate Product Marketing execution across the provider portfolio.
• Partner closely with Product, Growth, CX, Brand, and Sales to align product strategy with revenue outcomes.
• Influence and shape product roadmap, pricing, and go-to-market investment decisions at the leadership level through market, customer, and competitive insights.

Go-to-Market & Product Launch

• Own go-to-market strategy and execution for new products and major releases.
• Accountable for the pipeline and revenue impact of product launches, including adoption, conversion, and expansion performance.
• Define target segments, messaging, and success metrics for each launch.
• Own the development of differentiated value propositions that drive market adoption and competitive advantage.
• Establish and maintain standards for how products are represented across all go-to-market channels.

Product Marketing Operations & Commercial Strategy

• Establish structured processes for product launches, including readiness, enablement, and post-launch measurement.
• Build and operationalize AI-enabled workflows and agentic systems to support competitive intelligence, messaging development, sales enablement, customer insight synthesis, and go-to-market execution at scale.
• Identify opportunities to automate and scale Product Marketing operations through AI tools, experimentation, and modern enablement systems.
• Own pricing and packaging strategy in partnership with Product and Finance, ensuring alignment with market dynamics and revenue goals.
• Build feedback loops from Sales and customer insights to continuously improve product positioning and market fit.