Promo Team Lead – Spanish

Key Responsibilities

• 1. Team Leadership & Creative Direction

• Lead and guide promo writers, sound engineers, video editors, and external dubbing partners.

• Provide creative direction across writing, dubbing, audio mixing, video editing, and final delivery.

• Ensure the team is well-utilized, motivated, and aligned with business and creative goals.

• Build a high-ownership culture focused on quality, speed, and performance.

2. Promo Creation & Localization

• Oversee the creation of fresh promo ads, trailers, and long-form promotional scripts for audio series.

• Adapt successful ads from other geographies into Spanish Portuguese.

• Ensure all promos are culturally relevant, emotionally engaging, and suitable for Spanish audiences.

• Guide the team on hooks, story setup, emotional beats, cliffhangers, and audience entry points.

3. Production & Quality Control

• Own the end-to-end promo production process from brief to final asset delivery.

• Quality check every stage, including writing, dubbing, audio mixing, video creation, and final output.

• Review scripts, VO/dubbing output, audio edits, video cuts, captions, and final creatives.

• Ensure every asset meets Pocket FM’s creative, language, production, and performance standards.

4. Dubbing Agency Management

• Identify, evaluate, and onboard dubbing agencies for Spanish Portuguese production.

• Coordinate with agencies for script handover, voice casting, recording, revisions, and delivery.

• Review dubbing output for pronunciation, emotion, pacing, tone, and character fit.

• Track agency timelines, pending deliverables, feedback loops, and final submissions.

5. Performance Reworks & Optimization

• Review ads that are not meeting benchmark metrics and identify key creative issues.

• Create detailed and actionable rework hypotheses to improve ad performance.

• Suggest improvements such as stronger hooks, sharper conflicts, better pacing, improved localization, or revised visuals.

• Guide the team in creating alternate openings, new versions, and stronger creative angles.

• Apply campaign learnings to improve future promo concepts and execution.

6. Process, Tracking & Reporting

• Maintain show-level trackers for all ads being written, adapted, dubbed, edited, reviewed, and delivered.

• Track ownership, status, timelines, delays, feedback, and final delivery for each asset.

• Share weekly progress reports with the India team and relevant stakeholders.

• Create SOPs, checklists, and workflows to avoid leakages across the production process.

7. AI Tool Adoption

• Use GenAI tools for ad writing, ideation, VO production, image creation, video creation, and workflow improvement.

• Guide the team in using AI tools to improve speed, quality, and efficiency.

• Continuously explore new AI tools and workflows for promo production.

• Ensure AI-assisted outputs are reviewed for storytelling quality, cultural accuracy, and production readiness.

8. Market & Audience Understanding

• Apply strong understanding of Spanish consumer behavior, content consumption habits, and market trends.

• Ensure promos feel native, relevant, and compelling for Spanish audiences.

• Stay updated on digital ads, audio entertainment, trailer formats, and performance creative trends.

Qualifications

• Degree in Filmmaking, Marketing, Advertising, Media, Communications, or a related field.

• 8+ years of experience in ad creation, promo creation, trailer development, marketing creatives, ad copywriting, or performance creative production.

• Strong understanding of marketing, ad storytelling, promo creation, and audience engagement.

• Experience leading creative or production teams, including writers, editors, sound engineers, or external vendors.

• Excellent command of English and Spanish.

• Strong understanding of Spanish consumer behavior, content consumption patterns, and cultural nuances.

• Experience working with dubbing agencies, VO artists, production teams, or post-production vendors.

• Skilled in GenAI tools for writing, VO production, image creation, video creation, and creative workflow improvement.

• Ability to create SOPs, trackers, review systems, and scalable creative processes.

• Strong analytical ability to review ad performance and convert insights into actionable creative reworks.

• Excellent communication, stakeholder management, and leadership skills.

• Strategic thinker with strong ownership and business growth orientation.

• Understanding of performance marketing on Meta and UAC is a plus.