Programmatic Manager

Role Objective

Own and scale the APAC programmatic advertising strategy to drive user acquisition, retention, and long-term ROAS.

Responsibilities

• Develop and lead programmatic media strategy across APAC markets
• Identify growth opportunities across new markets, platforms, ad formats, and inventory types
• Execute and optimize media buying across open auctions, PMPs, preferred deals, and programmatic guaranteed (PG)
• Leverage AI, machine learning, and automation to improve targeting, bidding, and creative performance
• Define and enforce best practices across frequency capping, remarketing, brand safety, and DCO
• Research, test, and scale emerging channels and formats such as contextual targeting, CTV, programmatic audio, and DOOH

Requirements

• Strong experience in programmatic advertising across app and web