Programmatic Ad Operations Specialist
About the role
Overview of Opportunity
Two Six Technologies seeks a skilled Programmatic Ad Operations Specialist to bridge the gap between commercial advertising technology and US Government. You will serve as the technical authority on our software suite, enabling the delivery within the global information environment. This is a hands-on, strategic position in which you will work with customers to architect targeted messaging campaigns to enhance complex missions around the world. You will report to the Advertising Lead and work in our Operations and Tradecraft group, overseeing programmatic advertising operations for our clients and internal teams.
This is a remote position. Some travel required to meet customers on site, up to bimonthly.
Key Responsibilities
This role will collaborate in buildout of training programs, optimizing programmatic campaigns, campaign performance reporting, advising on ad creative builds and contributing to the development of the overall ad tech operations structure.
- Deliver Customer Solutions: Provide real time support for customers conducting advertising and messaging campaigns, including with domain service providers (DSPs), ad creatives, sizing, and metrics tracking. You will:
- Work directly with customers to understand their strategic objectives and mapping them to our software's capabilities, demonstrating how our tools can be used for targeted information campaign
- Setup programmatic display campaigns across various channels, troubleshoot technical issues related to ad delivery and tracking.
- Collaborate with a variety of stakeholders to recommend strategies and optimizations for campaigns
- Serve as a Subject Matter Expert (SME): Bring a strong foundational knowledge of advertising technology and stay up-to-date on changes in this fast moving industry so that you can act as a SME for our customers and internal users.
- Stay updated on emerging programmatic technologies and platforms, understand the competitive landscape, and maintain a deep, practical knowledge of features, capabilities, and technical specifications of our software.
- Draft analytical reports and brief stakeholders
- Investigate and onboard new ad tech partners and execute regular testing to best understand how to maximize ad campaign performance.
- Operational Knowledge Management: Proactively create and maintain a comprehensive knowledge base for our internal teams, including sales, customer success, and product. You will conduct training for employees and customers on best practices and new ad tech offerings, maintain training materials and reference documents, and manage AdTech ticketing systems.
Required Skills and Qualifications
- AdTech SME experience, including launching advertising campaigns, managing performance and making real-time adjustments, and tracking and reporting campaign metrics internally and to customers.
- At least 2 years of relevant experience, with an emphasis on programmatic advertising operations.
- Strong understanding of programmatic advertising principles, including real-time bidding (RTB), ad exchanges, and DSPs.
- Experience with programmatic ad platforms like Beeswax, Google DV360, The Trade Desk, or Xandr.
- Understanding of digital advertising standards and Interactive Advertising Bureau (IAB) specs.
- Strong communication skills