Program Manager Consumer Engagement

Accountabilities

• • Coordinate and execute brand activation programs across indirect retail, brand retail, age-restricted establishments, events, plug-ins, and other emerging channels within assigned markets.
  • Manage program timelines, establish critical paths, monitor milestones, and take proactive action to keep teams and deliverables on schedule.
  • Directly oversee City Managers and Area Managers across markets, establishing clear accountability for execution, performance, and results.
  • Partner with Field, Operations, Training, and leadership teams to ensure programs are launched effectively and field teams have the resources required for success.
  • Support scalable onboarding and training processes for new hires, including inventory load-in, operational readiness, and cross-functional coordination.
  • Manage inventory operations end-to-end, including SAP-based tracking, reconciliation, trend analysis, replenishment, and stock continuity across contracted locations.
  • Coordinate with suppliers, vendors, and internal teams to manage order fulfillment, logistics, and timely product delivery in accordance with applicable contracts and requirements.
  • Oversee product placement, setup, and visual merchandising execution, ensuring activities align with approved layouts and established brand standards.
  • Support education and enablement initiatives for field and venue teams, helping ensure effective execution of selling programs and referral initiatives.
  • Maintain contract compliance by implementing audit frameworks, monitoring adherence, identifying gaps, and driving corrective actions.
  • Analyze daily, weekly, monthly, and quarterly performance data with senior leaders and market managers, providing accurate reporting and actionable insights for internal and client audiences.
  • Support client and internal status meetings by preparing analyses, agendas, meeting materials, notes, follow-ups, and action tracking.
  • Cultivate strong client relationships through consistent communication, strategic discussions, and clear communication of available services and capabilities.
  • Partner with directors across campaigns, programs, and projects to ensure initiatives are delivered on time, within budget, and to expected quality standards.
  • Regularly visit assigned markets to support field teams, assess execution, and address operational needs as required.
  • Continuously identify opportunities to improve processes, strengthen execution, and scale successful operating practices across markets.

  Requirements

  • Bachelor’s degree in Marketing, Business, or a related field preferred.
  • At least 5 years of experience in a relevant marketing discipline, such as brand marketing, convenience retail, consumer activation, or field marketing.
  • At least 4 years of experience managing multi-site or multi-market operations.
  • Agency experience is preferred, particularly hands-on experience in back-office operations, client service, account management, or program delivery.
  • Demonstrated ability to support client delivery, improve operational efficiency, and collaborate effectively across multiple internal and external teams.
  • Knowledge of applicable state, local, and national regulations and legal requirements related to tobacco consumption and age-restricted consumer programs.
  • Understanding of applicable marketing guidelines for age-appropriate consumers and the ability to operate within established compliance requirements.
  • Strong knowledge of regulations governing the purchase, warehousing, distribution, and inventory management of products across multiple states.
  • Excellent verbal and written communication skills, with the ability to interact effectively with clients, field teams, vendors, and senior stakeholders.
  • Strong interpersonal, negotiation, and conflict-resolution skills.
  • Excellent organizational and time-management abilities, with exceptional attention to detail and a demonstrated ability to meet deadlines.
  • Strong analytical and problem-solving skills, including the ability to turn performance data into actionable recommendations.
  • Ability to prioritize competing responsibilities, delegate effectively, and maintain accountability across multiple markets.
  • High level of integrity, professionalism, discretion, and confidentiality.
  • Comfortable working in a fast-paced, high-accountability environment with flexible scheduling.
  • Willingness and ability to travel regularly to support market operations and field teams.
  • Proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, Teams, OneDrive, Outlook, and SharePoint.
  • Ability to quickly learn and adopt operational technologies, including inventory platforms, electronic tablets, payment devices, ID scanners, and other technology used in field execution.

  Benefits

  • Full-time opportunity with flexible scheduling.
  • Regular market visits and exposure to multi-market consumer engagement programs.
  • Opportunity to work closely with senior leadership, clients, field teams, vendors, and cross-functional partners.
  • Professional growth through hands-on experience in program management, field marketing, operations, client service, and consumer activation.
  • Opportunity to contribute to scalable processes and high-impact programs across multiple markets.
  • Exposure to inventory management, performance analytics, client reporting, compliance, and operational technology.
  • Dynamic environment with opportunities to take ownership of complex programs and drive measurable execution improvements.
  • Evening and weekend availability supported by a flexible scheduling structure.