Product Specialist

Accountabilities

• • Proactively promote a portfolio of agricultural equipment, technology, and related products across the assigned territory to support market-share growth and business development.
  • Partner with dealers to optimize product performance, efficiency, technology adoption, and customer experience.
  • Educate and train dealer teams and customers on product capabilities, technology solutions, services, and best practices.
  • Support product demonstrations, ensuring prospective customers receive an engaging and informative experience while increasing dealer salesperson confidence.
  • Participate in customer visits alongside dealers to build relationships, identify new prospects, qualify leads, and gather Voice of Customer insights.
  • Support lead-generation activities and maintain strong visibility into opportunities, training activity, demonstrations, and customer engagement.
  • Coordinate and participate in customer-focused events, including clinics, training sessions, farm shows, dealer events, and other regional activities.
  • Work collaboratively with account managers, peers, dealer personnel, and other stakeholders to strengthen customer satisfaction and territory performance.
  • Maintain accurate internal documentation, administrative records, metrics, and reporting associated with product demonstrations, training, lead generation, and customer activities.
  • Provide field feedback and market insights to help improve product adoption, dealer effectiveness, and customer engagement strategies.

  Requirements

  • High school diploma or equivalent required; a bachelor's degree in Agriculture, Marketing, Engineering, Finance, Business Administration, or a related field is preferred.
  • 5+ years of experience in sales, marketing, customer service, technical support, or a related role within the agricultural industry, including equipment, technology, inputs, or retail.
  • Demonstrated experience operating agricultural equipment and a strong understanding of agricultural technology products.
  • Experience working within a dealer-based distribution channel, with 2+ years of sales experience preferred.
  • Strong knowledge of agriculture and agronomy, with the ability to understand and communicate technical product information.
  • Experience developing or delivering product training and educational curricula is highly desirable.
  • Excellent presentation, communication, relationship-building, and customer service skills.
  • Ability to educate dealers and customers, conduct product demonstrations, and communicate product value clearly to different audiences.
  • Proficiency with Microsoft Office, particularly Excel, PowerPoint, Word, and Outlook.
  • Experience using Salesforce CRM or similar customer relationship management platforms.
  • Self-motivated and proactive, with the ability to work independently while collaborating effectively with dealers, customers, and internal teams.
  • Strong organizational skills and attention to detail, particularly when managing field activities, reporting, lead generation, and multiple priorities.
  • Must reside in Kansas or Oklahoma and be able to support the assigned regional territory.
  • Ability and willingness to travel within the territory for customer visits, demonstrations, training, dealer activities, and industry events.

  Benefits

  • Primarily remote position with work performed from a home office, except when business needs require in-person presence.
  • Health care and wellness plans.
  • Dental and vision coverage.
  • 401(k) savings plan with company match.
  • Employee Stock Purchase Plan with the opportunity for eligible employees to purchase company stock at a discounted price.
  • Paid holidays and paid time off.
  • Health Savings Accounts and Flexible Spending Accounts.
  • Continuing education reimbursement.
  • Life insurance and supplemental insurance options.
  • Opportunity to work closely with agricultural dealers, customers, and innovative equipment and technology solutions.
  • Field-based exposure to agricultural markets, customer operations, product demonstrations, and industry events.
  • Inclusive work environment that values diverse experiences, backgrounds, cultures, and perspectives.