Product Marketing Specialist - 11520

About Us

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why Join Coupa

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

The Impact of a Product Marketing Specialist at Coupa

As a Product Marketing Specialist, you will be a key executor at the intersection of Product, Sales, and Marketing, turning insights into assets, data into decisions, and stories into pipeline. You'll roll up your sleeves to build the content, tools, and analysis that keep our go-to-market engine running and our Spend Management solutions winning in market.

What You’ll Do

• Build Content That Converts
  • Develop and maintain compelling product messaging, decks, battlecards, solution briefs, and customer-facing materials that clearly communicate our value proposition.
  • Translate product capabilities and customer pain points into crisp, audience-appropriate content for both business and technical buyers.
  • Design visually polished, on-brand presentations using PowerPoint and other tools that are ready for the field, no polish required downstream.
• Drive Pipeline with Data
  • Pull, analyze, and synthesize pipeline and campaign performance data to identify trends, gaps, and opportunities across the funnel.
  • Build and maintain dashboards and reports that track go-to-market KPIs, content performance, and launch metrics.
  • Support campaign and launch planning with data-backed recommendations on messaging, targeting, and channel mix.
• Execute Go-to-Market Launches
  • Partner with Product, Demand Gen, and Sales to coordinate product launches and campaign initiatives end-to-end, from asset creation to field readiness.
  • Maintain launch trackers, project timelines, and cross-functional checklists to keep execution on track.
  • Contribute to competitive intelligence by monitoring market activity and keeping battlecards and positioning docs current.
• Enable the Field
  • Produce training materials, talk tracks, and enablement resources that help sellers and SDRs communicate value with confidence.
  • Support onboarding content and ongoing enablement updates as products and messaging evolve.
• Leverage AI and Modern Tooling
  • Use AI writing and research tools (e.g., Claude, ChatGPT, Gemini, Jasper) to accelerate content development and first-draft production.
  • Apply software tools across the PMM stack, including Salesforce, Tableau or Looker, Highspot or Seismic, Figma, and project management platforms, to work efficiently and collaboratively.
  • Stay current on emerging AI tooling and proactively identify ways to streamline and scale content production.

What You Will Bring to Coupa

• 3–5 years of product marketing, content, or go-to-market experience in B2B SaaS.
• Strong PowerPoint and presentation design skills, you can build a boardroom-ready deck from scratch.
• Hands-on experience with data analysis and pipeline reporting; comfortable working in Salesforce, Excel, or BI tools to pull and interpret data.
• Proficiency with modern AI tools and a curiosity about how to use them to work smarter and faster.
• Familiarity with marketing and sales tech stacks (CRM, CMS, sales enablement).