Product Marketing Manager

Job Description

So, what will your new role look like?

You'll be the single connection point between product and marketing at ShareGate. Product managers come to you to turn what they've built into something the market cares about; GTM, brand, content, sales enablement, and customer marketing come to you to understand what's shipping and how to talk about it. Today, those two worlds run in parallel, and the risk is launches that land flat and messaging that drifts. You close that gap.

You take what a product manager knows about why a feature was built (the problem, the insight, the customer pain) and turn it into a story buyers actually care about, not a changelog entry no one reads. ShareGate has two products, Migrate and Protect; part of your role is building a shared language for what ShareGate does and who it's for. You'll work in an AI-native way, automating the repeatable parts (intake, first-draft messaging, briefing templates, QA) so you can spend your time on the judgment calls only you can make.

Responsibilities:

• Define and run a repeatable launch process across product managers, marketing, sales enablement, support, and customer marketing
• Own positioning, messaging, and competitive documentation for each product and workload: the living reference that the whole team and our AI systems work from
• Provide quality control on high-value content (pages, emails, launch assets, posts), catching messaging drift before it ships
• Standardize how product managers submit launch requests, asking the right questions up front
• Ensure internal readiness: support gets launch FAQs, and sales understands what changed and why before launch day
• Decide the right level of visibility for each release and coordinate its execution

A typical week?

• Running intake conversations with product managers to extract the story and insight behind each release
• Maintaining and updating messaging docs as products evolve
• Keeping the launch checklist moving across teams
• Writing or reviewing external-facing content against the messaging layer