Product Marketing Manager

About Wave

We help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration.

Role Overview

As a Product Marketing Manager at Wave, you will lead the go-to-market strategy for new products and features, amplify the value of our core financial tools, and enable our customers to unlock that value across the full product journey—from sign-up to conversion to long-term success. This role sits at the intersection of Product, Growth, Brand, and Customer Success.

Key Responsibilities

• Lead the GTM process for new products, features, and enhancements—developing strategies, messaging, and launch plans that drive acquisition and activation
• Partner with Product and Growth teams to identify launch readiness, define success metrics, and orchestrate in-product and outbound campaigns
• Build lifecycle journeys and product education experiences that guide users from first value to revenue-generating actions

What We Value

The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.