Product Marketing Manager

What You'll Do:

• Support Product Marketing Initiatives: Assist in the planning and execution of product marketing efforts aimed at improving brand visibility, user acquisition, onboarding, engagement, and retention.
• Drive Cross-Functional Collaboration: Partner closely with the Creative, Product, and User Acquisition teams to align and establish dynamic workflows to effectively execute on product marketing initiatives, campaigns, and tentpole moments.
• Contribute to Messaging & Go-to-Market Plans: Help develop marketing narratives and collateral that resonate with target audiences and are grounded in competitive analysis and user insights.
• Enable Growth Opportunities: Partner with the User Acquisition and Creative team to identify and support project management of high-potential campaign opportunities that support optimized performance.
• Utilize & Share Data to Inform Decisions: Track product, user, and campaign data to produce actionable post-campaign analysis and insights; share regularly with stakeholders to inform business decisions.
• Own Key Projects: Lead specific product marketing initiatives from ideation through execution, ensuring timelines are met and stakeholders are aligned.

What You'll Bring:

• Bachelor’s degree in marketing, Digital Marketing, or Project Management preferred, or equivalent relevant work experience.
• 3+ years in product marketing, marketing project marketing, or related role within the online gaming, sports betting, or mobile gaming industry.
• Demonstrated ability to manage complex projects with multiple stakeholders across Marketing, Product, Operational and BI disciplines.
• Ability to analyze, interpret, and effectively act on campaign performance, market data, and user behavior.
• Proficiency in digital creative processes including conceptualization, briefing, optimization, testing, and review.
• Familiarity with the gaming or mobile gaming market, understanding key trends and consumer needs.
• Exceptional written and verbal communication skills to convey ideas and inspire action.
• Comfortable working in a dynamic, fast-paced, iterative environment while managing flexing priorities.
• Able to travel occasionally both domestically and international.