Product Marketing Manager - Regulated Industries

About the Role

At the core of this role is your ability to connect the dots: translating what the federal and regulated market needs into how Tines' platform can meet those needs, and building the narrative, tools, and enablement that bring that story to life.

You will own our go-to-market strategy and narrative for regulated industries, with public sector as your primary focus. You will shape how Tines speaks to federal agencies, defense organizations, SLED buyers, and government contractors navigating complex compliance mandates, legacy infrastructure, and mission-critical operational requirements. You will work closely with colleagues across product marketing, public sector, engineering, product, and legal to do that.

This role reports to the Head of Product Marketing.

Regulated audiences have unique requirements and demand a very specific kind of storytelling. We need someone who brings the experience to navigate that nuance and is genuinely excited by the challenge of telling a story no one else in the market is telling yet.

Your work will complement our broader positioning and messaging efforts with your product marketing colleagues. As a team, product marketing's core objective is building a clear, consistent, and differentiated narrative. Everything we do is in pursuit of that goal.

We have already broken into one of the hardest markets in technology, closing some of the most recognized financial institutions and agencies on the planet. You would be driving that success forward.

This role is based on the US East Coast, with a preference for the Washington DC or Maryland metro area given the proximity to our federal customer base and key government stakeholders. US citizenship is required. This role requires approximately 40% travel for customer events, team on-sites, and field enablement activities.

What you will be doing:

• Vertical positioning and messaging: Own and evolve our narrative for public sector. Translate Tines' platform capabilities into language that resonates with government buyers, compliance stakeholders, and technical evaluators. Be the person on the team who understands what the federal market needs and can map it back to what Tines can offer.
• Go-to-market execution: Build the narratives, playbooks, and resources that enable our public sector and regulated teams to be successful. Partner closely with the field on talk tracks, events, and materials.
• Compliance and certification: Serve as the primary product marketing contact for compliance initiatives including FedRAMP. Work across product, legal, security, and GTM to translate certification requirements into clear messaging.