Product Marketing Manager

About Pantheon

Pantheon WebOps Platform powers the open web, running more than 300,000 sites in the cloud for customers including Google, Princeton, Salesloft, and Doctors Without Borders. Every day, thousands of developers and marketers create, iterate, and scale WordPress and Drupal sites to reach billions of people globally. Pantheon’s multitenant, container-based platform enables organizations to manage all of their websites from a single dashboard. Organizations, including Clorox and the United Nations, drive results through accelerated development and real-time publishing using Pantheon’s collaborative workflows.

The Role

The Product Marketing Manager (PMM) is Pantheon's market visionary — the person who sees where the web is going and positions Pantheon as the platform that gets you there first. This role goes beyond translating features into benefits; it's about building a compelling narrative around where Pantheon is headed, exciting the market about what's possible, and inspiring customers, prospects, and the broader industry to believe in our product vision.

We're looking for someone who has done this before — not for an established product with an existing audience, but for something brand new. You've taken a 0-to-1 product to market, created a category narrative from scratch, and know what it takes to generate excitement and adoption before the proof points exist. At Pantheon, you'll do it again — shaping how the world understands where the web platform is going, and making that future feel inevitable.

Key Responsibilities

1. Vision & Narrative Leadership
   • Category Storytelling: Develop and own Pantheon's forward-looking product narrative — articulating not just what we build today, but why it matters for the future of the web.
   • Thought Leadership Content: Create high-impact content (keynote narratives, manifestos, vision briefs, point-of-view pieces) that positions Pantheon as a category leader and shapes industry conversation.
2. Market & Customer Insight
   • Emerging Trends: Continuously scan the market for shifts in how developers, marketers, and digital teams build and operate web experiences — and translate those signals into sharper positioning.
   • Customer Aspiration Mapping: Go beyond pain points to understand what customers are trying to become — and build messaging that speaks to their ambitions, not just their problems.
3. Positioning & Messaging
   • Vision-Led Messaging: Craft positioning that connects Pantheon's product roadmap to a larger market opportunity, making prospects feel the urgency and excitement of what's coming.
   • Product Narrative Development: Own core product messaging across the website, launch materials, and sales assets — ensuring every touchpoint reinforces both present-day value and future vision.
4. Go-to-Market Execution
   • Launch Storytelling: Lead the narrative strategy for major product launches, ensuring releases feel like meaningful milestones in a larger story — not just feature drops.
   • Cross-Functional Alignment: Partner with Product, Sales, and Marketing to ensure GTM motions are anchored in a coherent, exciting vision rather than disconnected feature announcements.
5. Sales & Enablement
   • Vision Enablement: Equip Sales with the language, stories, and materials they need to sell not just today's product, but Pantheon's trajectory — helping customers buy into where we're going.
   • Product Partnership: Work closely with Product to ensure that product strategy is informed by market narratives and that product roadmaps are clearly communicated to the market.