Product Marketing Manager – Next.js & Modern Web

About Pantheon

Pantheon WebOps Platform powers the open web, running more than 300,000 sites in the cloud for customers including Google, Princeton, Salesloft, and Doctors Without Borders. Every day, thousands of developers and marketers create, iterate, and scale WordPress and Drupal sites to reach billions of people globally. Pantheon’s multitenant, container-based platform enables organizations to manage all of their websites from a single dashboard. Organizations, including Clorox and the United Nations, drive results through accelerated development and real-time publishing using Pantheon’s collaborative workflows.

The Role

The Product Marketing Manager (PMM) is the bridge between our product teams and the market. This role owns go-to-market strategy and execution for Pantheon's Next.js hosting and modern frontend capabilities — translating technical features into clear customer value and enabling our customer-facing teams. You'll be stepping into an active, high-velocity workstream: Next.js on Pantheon recently hit GA, and there's a full pipeline of enablement, adoption, and demand-gen programs underway. The PMM executes core positioning and messaging for our Next.js portfolio, ensuring tactical clarity and consistency across all channels to drive adoption and product understanding among developers and digital teams.

Key Responsibilities

• Market & Customer Expertise: Deeply understand our target buyers — with a focus on JavaScript developers, frontend engineers, and digital agencies building on Next.js — and own the ongoing development of buyer personas and ICP definitions (including pain points, decision-making criteria, and 'jobs to be done'). You'll build directly on existing persona and ICP work already underway.
• Competitive Research and Deliverables: Conduct focused, tactical competitive research on the Next.js hosting and modern web deployment landscape — with a sharp eye on Vercel, Netlify, and self-hosted alternatives — and track competitor messaging shifts. Own the creation and maintenance of internal competitive deliverables, such as battlecards, teardowns, and comparison guides, ensuring Sales and Marketing are equipped to win against key competitors in the Next.js space.
• Positioning & Messaging: Own the tactical creation of clear, concise messaging that translates Next.js-specific capabilities — managed infrastructure, multidev environments, CMS integrations, and enterprise-grade operations — into quantifiable customer benefits and compelling value propositions. Create and maintain high-impact core product content, including website copy, Next.js feature pages, data sheets, and customer case studies, ensuring messaging clarity and accuracy across all platforms.
• Go-to-Market (GTM) Execution: Drive and coordinate cross-functional activities (Sales, Marketing, CS) that accelerate Next.js adoption post-GA — including SDR enablement kits, CSM outreach playbooks, and ongoing campaign support. Support demand-gen and awareness programs such as LinkedIn Live sessions, developer-focused events, and content series that showcase Pantheon's Next.js capabilities in action. Monitor adoption and usage metrics, providing actionable feedback to Product and Sales teams.
• Sales & Cross-Functional Enablement: Equip customer-facing teams with the knowledge, tools, and collateral to effectively communicate Pantheon's Next.js value proposition and win against competitors.