Product Marketing Manager (Mid/Senior) - AI-native SaaS
About the role
About Tidio
Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful. Working at Tidio means impacting thousands of companies and millions of their users.
About the Role
As Product Marketing Manager (Mid/Senior), you'll own product marketing for one of our AI business lines – shaping how we tell the product story and how we launch. We're looking for a hands-on Product Marketing Manager with a strong go-to-market mindset. You'll own positioning, messaging, launches, and sales enablement, while actively creating the assets that bring them to life — from website content and launch materials to sales collateral and lifecycle campaigns.
Key Responsibilities
- Own and continuously update website content and product messaging to ensure clarity and conversion impact.
- Run release communication launch-to-launch — coordinate video production and own social distribution across channels to drive awareness and adoption.
- Partner closely with performance marketing to turn launches into measurable growth and revenue impact.
- Immerse yourself in the product (multi-agent, MCP-native, evals, bring-your-own-model) to communicate its value with precision.
- Use AI as an accelerator — work in Claude Code and ship content/site changes yourself.
- Prepare sales enablement materials and email marketing automation (EMA) content — write and edit campaigns that nurture leads, keep users engaged across the lifecycle, supporting retention and conversion.
- Lead experimental projects, such as testing influencer collaborations to amplify Lyro launches — exploratory in nature, with the goal of learning what scales and could evolve into dedicated partnerships over time.
What We Offer
- Competitive salary in PLN on B2B or contract of employment (UoP)
- Hybrid work in Warsaw or remote within Poland
- Opportunity to work with a top 50 AI and customer service product
- AI-first culture with learning opportunities (Claude Code, etc.)