Product Marketing Manager, Medspa and New Frontiers
About the role
Who is Boulevard
At Boulevard, we're building the first and only client experience platform purpose-built for appointment-based, self-care businesses. Our software powers bookings, payments, memberships, marketing, and more—helping businesses deliver seamless, personalized experiences to their clients while running more efficient, profitable operations.
We serve a growing base of medspas, salons, and spas, and are focused on helping our customers scale their businesses while elevating the client experience they provide.
Come do your best work at Boulevard
Boulevard is the leading client experience platform for self-care businesses. 1 in 5 Medspas in the US use Boulevard, making Medspa one of the fastest, highest-growth markets we serve. It's also a clinical category, where HIPAA compliance and the realities of practicing medicine shape how operators evaluate software. We're looking for a Product Marketing Manager to be the resident SME on Medspa and the strategic lead for evaluating new verticals.
You'll be the strategic voice that shapes where Boulevard invests in Medspa, how we position against alternatives, and why operators should choose us. You'll craft high-impact messaging and positioning, identify the segments where we have a right to win, equip Sales and Success to close and expand, and build customer-facing assets that bring our perspective on this market to life. You'll also lead the work of evaluating new verticals: sizing the opportunity, pressure-testing fit, and building the case for where Boulevard should play next.
This is not a launch execution role. In addition to the guidance you provide our frontline teams, your insights and point of view will also shape where Boulevard invests to compete and expand. Teams will rely on you for a sharp, defensible read on what operators need, where competitors are pulling ahead, and where Boulevard has the most credible right to win. If you can turn messy market signals into conviction that moves a roadmap, this is your chance to shape how Boulevard wins in one of our highest-growth verticals and where we go next.
What you'll do here
- Grounded in deep research, customer insight, and constant market scanning, you'll develop and maintain Boulevard's industry narrative for Medspa market
- You'll be an internal SME on topics like clinical and aesthetic trends, regulatory dynamics