Product Marketing Manager

Accountabilities

• • Develop and execute go-to-market strategies, positioning, and messaging for workforce optimization solutions, driving awareness, adoption, and growth across target customer segments.
  • Create sales enablement materials including buyer personas, ideal customer profiles, pitch decks, competitive intelligence, and discovery guides for workforce management and quality management audiences.
  • Develop customer-facing content such as solution briefs, demo scripts, website copy, thought leadership materials, and other assets that translate technical capabilities into clear customer benefits.
  • Lead product launches by coordinating with product, marketing, sales enablement, and other cross-functional stakeholders to align positioning, timing, messaging, and execution.
  • Act as a customer advocate by gathering insights from customers, internal stakeholders, and market research to inform product marketing strategy and identify portfolio growth opportunities.
  • Support adoption and pipeline generation through targeted campaigns, compelling narratives, and customer-focused marketing programs.
  • Monitor developments in AI, automation, and emerging contact center technologies and incorporate relevant trends into product positioning and messaging.

  Requirements

  • 5+ years of product marketing experience, preferably within SaaS, contact center technology, workforce optimization, or related technology solutions.
  • Strong understanding of contact center operations, including workforce management, quality management, and AI-assisted agent guidance.
  • Demonstrated ability to develop and execute product positioning, messaging, and go-to-market strategies that deliver measurable customer and business outcomes.
  • Experience creating personas, ideal customer profiles, competitive insights, sales enablement materials, and targeted marketing programs.
  • Ability to translate complex technical concepts into compelling, benefits-focused messaging for both technical and business audiences.
  • Strong knowledge of AI, automation, and emerging technologies and their applications within modern contact center environments.
  • Excellent written and verbal communication skills, with strong storytelling capabilities and attention to detail.
  • Strong project management skills, with the ability to manage multiple priorities and deliver high-quality work within deadlines.
  • Collaborative, customer-focused mindset with the ability to influence and work effectively across product, sales, marketing, and enablement teams.

  Benefits

  • Salary range: $97,600–$225,700, with starting compensation determined by qualifications, experience, and location.
  • Total direct compensation: May include base salary, bonus, and equity value.
  • Remote work: This position is designated as Remote in the United States.
  • Health and well-being: Benefits and programs designed to support physical, mental, emotional, and financial health.
  • Work-life balance: A range of benefits and flexibility designed to support employees both professionally and personally.
  • Community support: Opportunities and programs that encourage meaningful contribution to the broader community.
  • Professional growth: A collaborative, growth-oriented environment with opportunities to develop skills and advance your career.
  • Equal opportunity: A commitment to fair hiring practices and evaluating candidates based on skills, experience, and potential.