Product Marketing Manager, Golf

Accountabilities:

• • Co-own positioning and messaging for the Golf product portfolio, including clear value propositions for business operators and end consumers.
  • Lead go-to-market planning and execution for product launches, feature enhancements, migrations, and major announcements.
  • Develop launch plans connecting product strategy with marketing campaigns, sales enablement, customer communications, and post-launch adoption initiatives.
  • Partner with Product teams to identify customer pain points, improve customer journeys, and influence product priorities through actionable insights.
  • Develop programs focused on activation, adoption, cross-sell, expansion, retention, and customer lifetime value.
  • Drive awareness and adoption of payments and other revenue-generating products and services.
  • Establish feedback loops with Sales, Support, Customer Success, and Partnerships to incorporate customer insights into messaging, campaigns, and roadmap decisions.
  • Conduct market, customer, and competitive research through interviews, surveys, win/loss analysis, support data, and sales feedback.
  • Develop and maintain ideal customer profiles, personas, segmentation strategies, and customer journey insights.
  • Monitor competitors and market trends, translating intelligence into positioning, sales guidance, and strategic recommendations.
  • Create sales enablement materials such as pitch decks, battlecards, one-pagers, demo tools, launch packs, and training resources.
  • Collaborate with Content, Design, PR, Events, Integrated Marketing, and Partnerships teams to create awareness, demand, education, and advocacy programs.
  • Serve as a subject matter expert on the product and golf industry for marketing, communications, and customer-facing teams.
  • Measure and communicate the performance of launches and customer programs using metrics such as adoption, pipeline, conversion, attach rate, MRR, retention, and customer lifetime value.
  • Establish and continuously improve scalable product marketing processes for the Golf business.

  Requirements

  • 3–5 years of experience in product marketing, growth marketing, lifecycle marketing, or a comparable go-to-market role, preferably within B2B or B2B2C SaaS.
  • Proven experience developing product positioning, messaging, launch strategies, sales enablement, and customer marketing programs.
  • Strong project management skills, with the ability to independently manage initiatives from strategy through execution.
  • Demonstrated ability to combine qualitative and quantitative insights and translate them into clear business recommendations.
  • Experience collaborating cross-functionally with Product, Sales, Marketing, Support, Customer Success, and/or Partnerships teams.
  • Excellent written, verbal, and presentation skills, with the ability to translate technical capabilities into compelling customer benefits.
  • Ability to operate effectively in ambiguous environments, prioritize competing demands, and create structure where processes are still evolving.
  • Proactive, analytical, collaborative, and customer-focused mindset.
  • Strong curiosity about customer needs and a growth mindset centered on experimentation and continuous improvement.
  • Experience in golf, sports, hospitality, retail, fintech, or B2B SaaS is highly valued.
  • Understanding of golf course operations, including tee sheets, online booking, payments, point of sale, retail, food and beverage, reporting, and customer engagement, is a strong advantage.
  • Experience marketing products to both business operators and end consumers is a plus.
  • Experience with product adoption, customer marketing, expansion, or retention programs is desirable.
  • Interest in or passion for golf, sports, or technology is advantageous.
  • Experience with account-based marketing, trade events, industry associations, or partner marketing is a plus.
  • An MBA or Product Marketing Alliance certification is considered an advantage.

  Benefits

  • CAD $90,000–$120,000 expected compensation range for candidates hired to work in Ontario, depending on skills, qualifications, experience, and market data.
  • Flexible and predominantly remote work culture with a high degree of autonomy.
  • Equity program, providing employees with an opportunity to share in the company's success.
  • Flexible paid time off policy.
  • Extended healthcare benefits, including medical, dental, wellness, life, and disability coverage.
  • $500 annual health and wellness benefit.
  • Online mental health platform plus counseling and coaching services.
  • Paid parental leave and additional support for new parents.
  • RRSP plan and employer matching.
  • LinkedIn Learning license and continuous learning opportunities.
  • Paid volunteer day.
  • Career development and global mobility opportunities.
  • Inclusive, diverse, and collaborative working environment.
  • Opportunity to work on a product serving thousands of businesses and customers across the golf, retail, and hospitality sectors.
  • Opportunity to work within a team that combines the resources of a larger organization with the autonomy to make a meaningful impact.
  • Workplace accommodations are available for candidates with disabilities throughout the recruitment process.