Product Marketing Manager
About the role
Position Summary
At ExtraHop, we're helping security teams navigate one of the biggest shifts the industry has seen in decades: the rise of AI-powered security operations.
As Product Marketing Manager for the Agentic SOC, you'll sit at the intersection of cybersecurity, AI, product innovation, and customer reality. You'll work directly with security practitioners, product leaders, and technology partners to understand how AI is changing detection, investigation, and response. You’ll help translate those insights into compelling narratives, launches, content, and go-to-market programs.
This is not a traditional product marketing role. You'll help shape how the market understands an emerging category, influence product strategy through direct customer engagement, and turn real-world security outcomes into stories that resonate with everyone from SOC analysts to CISOs.
If you're energized by AI for cybersecurity, curious about how security teams are using AI in the real world, and can move comfortably between technical discussions and strategic storytelling, we'd love to talk.
Key Responsibilities
- Understand the customer
- Partner with Product and Sales to programmatically gather and analyze information from customers and field-facing teams to understand AI-related learnings and best practices, and create helpful content and tools to drive more value for customers
- Build trusted relationships with security practitioners, SOC leaders, and customers to understand their challenges and bring practitioner perspectives into our product strategy and marketing
- Turn customer deployments and partner feedback into approved stories, credible evidence, and industry use cases
- Define the category
- Develop and continually pressure-test ExtraHop's point of view on the future of AI-powered security operations
- Define the narrative for why network context is foundational to the agentic SOC
- Help shape an emerging market category by identifying gaps in industry thinking and introducing new perspectives grounded in customer outcomes and practitioner realities
- Create content that works in the real world
- Equip Sales teams with the narratives, evidence, and technical context needed to earn credibility with sophisticated security buyers
- Build and maintain the core asset library for the agentic SOC: slide decks, solution briefs, demos, discovery question guides, webinars, web pages, blogs, and other collateral
- Maintain a high bar for customer trust and responsible marketing in a sensitive and fast-moving category
- Bring new value to market
- Plan and execute product and feature launches end-to-end
- Work with ecosystem partners to launch new integrations, drive co-marketing activities, and develop joint collateral to generate market momentum
Required Qualifications
- 5+ years of