Product Marketing Manager

Job Summary

The Product Marketing Manager (PMM) for the Commerce Division is responsible for developing and executing go-to-market strategies that drive awareness, adoption, and growth for Cordance's e-commerce and thrift retail solutions. This role bridges product management, sales, and marketing, ensuring that product value is clearly articulated to the market and internal stakeholders.

Key Responsibilities

Go-to-Market Strategy:

• Own the development and execution of go-to-market plans for new products and feature releases within the Commerce Division.
• Conduct market research and competitive analysis to define positioning, messaging, and pricing strategies.
• Develop product launch materials, including internal enablement documents, customer-facing collateral, and demand generation content.

Positioning & Messaging:

• Craft compelling product positioning and messaging that differentiates Cordance's Commerce solutions in the e-commerce and thrift retail marketplace.
• Translate technical capabilities into business benefits for various audiences, including prospects, customers, analysts, and internal teams.

Sales Enablement:

• Create and deliver sales enablement tools, including battle cards, pitch decks, objection handling guides, and competitive analysis.
• Collaborate closely with the sales team to drive product understanding, improve win rates, and shorten sales cycles.

Market Intelligence:

• Maintain a deep understanding of Commerce trends, regulatory changes, customer needs, and competitive landscapes.
• Provide feedback to product management to inform product roadmap decisions.

Content & Demand Generation Support:

• Partner with demand generation and content marketing teams to develop thought leadership pieces, webinars, case studies, and campaign assets focused on e-commerce and thrift retail topics.
• Support customer advocacy and case study development.