Product Marketing Manager, Clash of Clans

What You'll Be Doing

• Develop a deep understanding of the game and business, including existing features, product roadmap, and live operations
• Coordinate global marketing efforts and drive alignment with product and business goals
• Work closely with the game team to relay market demands and potential improvements
• Drive and facilitate cross-functional collaboration across Game Development, Game Operations, and other Marketing disciplines
• Identify and develop growth levers through marketing via rigorous A/B testing, scaling up initiatives that drive meaningful business growth
• Partner with game and community teams to build marketing strategies around major content launches and seasonal moments
• Ensure UA, creative, and brand work together to maximize impact
• Translate brand positioning into structured, repeatable creative hypotheses and test frameworks
• Develop data-driven understanding of target audiences and how to reach them effectively
• Partner with Analytics to evolve player profiles beyond existing players, identifying lapsed segments, new audiences, and high-value cohorts
• Translate audience insights into actionable creative and channel strategies