Product Marketing Manager

About the Role

The Product Marketing Manager, Platform will own how we position and sell B2 Cloud Storage to business buyers. This is a high-ownership, strategic role on a small, focused team. You will be responsible for the B2 platform narrative end-to-end: what it is, who it is for, why it wins, and how it is differentiated in the market.

B2 serves more than one kind of buyer. Most of your work will focus on our core business audience: backup, media, and general cloud storage use cases. But B2 is also the foundation for a fast-growing set of AI workloads, and you'll partner closely with our AI product marketing lead to make sure the platform narrative holds together as it stretches across both worlds.

You will work closely with the Director of Product Marketing, the sales team, and demand gen to ensure that Backblaze's platform story is sharp, current, and actionable at every stage of the buyer journey.

This is not a campaign execution role. Your job is to be a quarter ahead: researching, positioning, and enabling, so that the rest of the GTM team can execute with clarity.

What You'll Do

• Develop compelling positioning and messaging for the B2 platform, informed by customer research, competitive analysis, and a deep understanding of our buyers and their journey
• Own the B2 platform narrative end-to-end and ensure it is consistent across every customer-facing surface, including how it extends into AI-driven use cases
• Build and maintain sales enablement materials that sellers actually use: talk tracks, kits, battle cards, and objection handling guides, kept current in real time rather than updated quarterly
• Conduct regular customer interviews and win/loss analysis to serve as the team's go-to source for buyer intelligence
• Partner with our AI product marketing lead to keep the core platform story and the AI-specific story aligned, so a prospect moving from one to the other never hits a seam
• Partner with demand gen to brief campaigns, define ICPs, and ensure messaging holds from first touch through close
• Enable customer-facing teams with the tools and context they need to have better conversations and close more deals
• Deliver a core messaging framework and initial sales enablement audit within your first 90 days

The Right Fit

We care less about years of experience and more about what you have actually done. Strong candidates will be able to point to specific examples of:

• Taking ownership of a product narrative from scratch and seeing it through to sales adoption
• Running a customer research program and turning findings into positioning that changed how the team talked about the product
• Building sales enablement materials that sellers use