Digital Luxury Group, DLG
Digital Luxury Group, DLG

Product Marketing Manager - B2B SaaS

marketingfull-timeWorldwide
SALARY
Not specified
WORK TYPE
remote
JOB TYPE
full-time
INDUSTRY
ai
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About the role

Headquarters: Remote URL: http://digitalluxurygroup.com WHO WE ARE DLG (Digital Luxury Group) is a Swiss-headquartered company building a B2B SaaS market intelligence platform powered by AI. We turn millions of data points into competitive clarity for enterprise clients, who happen to be some of the world's most prestigious luxury brands. Our team spans Geneva, Shanghai, Singapore, and London. WHAT YOU’LL DO As a Product Marketing Manager, you'll own how LuxuryIQ is positioned, packaged, and sold. Your job is to make a complex data/AI platform easy for the sales team to pitch and easy for C-suite buyers to say yes to. If the sales team can't explain it in 2 minutes, that's your problem to solve. Develop core positioning frameworks, value propositions for key buyer personas, taglines, and templated marketing materials for different use cases Create comprehensive sales toolkit, including competitive battle cards, FAQs, and demo scripts Conduct ongoing competitive analysis, produce differentiation documentation, monitor market and competitor movements, and translate insights into actionable positioning strategies Build customer case studies, develop use case narratives across luxury verticals, and produce white papers that establish thought leadership Lead product release announcements and feature communications, develop multi-channel activation plans, and ensure consistent messaging from internal teams to market Produce product guides and documentation for internal teams and customers, and maintain internal knowledge base Own demo narratives and talk tracks, working with Product to ensure demo environments reflect real client use cases across watches & jewelry and fashion WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE Required: 5+ years B2B product marketing experience at a SaaS or data/analytics platform (not agency, not services, not brand marketing, we mean product marketing for a software product) You've built battlecards, trained sales teams, and owned positioning a
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