Product Marketing Manager

Your Role Will Consist Of:

• Create and champion messaging for product & solution launches for field enablement: Authoring creative messaging about our products in the perspective of our prospects and customers, and clearly articulating differentiation, value propositions, and key use cases
• Own positioning and messaging end-to-end: Develop segmented messaging by persona, industry, and use case, and ensure consistency across all customer touchpoints
• Sales Enablement, Engagement, and Support: Our field Account Executives require proactive support that our Product Marketing team will solicit and provide including pitch decks, talk tracks, objection handling, and ongoing enablement
• Creating vertically specific positioning: Using a customer-scenario perspective, shape messaging and content specific to industry value propositions and partner with sales to validate and refine based on deal feedback
• Lead product launches: Build and execute comprehensive go-to-market plans, including cross-functional alignment, campaign strategy, and launch readiness
• Drive buyer, market, and competitive research: Develop deep understanding of target personas, industry