Product Marketing Leader, Gusto Core Products

About the role

This role's scope is the equivalent of a Director, PMM in many organizations. We’re looking for an experienced, customer-obsessed, and AI-fluent Product Marketing leader to lead the go-to-market strategy and execution for Gusto’s core products, spanning payroll, time & attendance, contractors, and HR experiences and services.

In this highly strategic and cross-functional leadership role, you’ll define how Gusto shows up to target audiences—translating customer and market insights into compelling positioning, clear messaging, and actionable plans. You’ll guide how we prioritize opportunities, shape go-to-market plays, and ensure each product is brought to market in a way that drives impact for the entire Gusto portfolio.

Reporting to the Head of Product Marketing, this role will lead a team of full-stack product marketers and partner closely with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results.

We’re looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action.

If this sounds like you, and you’re passionate about helping small businesses succeed, we’d love to meet you.

What You’ll Do

• Lead Product Positioning & Strategy: Own and evolve Gusto’s product- and portfolio-level positioning and messaging across our target audiences. Ensure we show up as a clear, differentiated, and valuable solution in the market.
• Architect & Execute GTM Strategy: Lead go-to-market strategy and execution across product areas—partnering with Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.
• Turn Insights Into Action: Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and execute with precision.