Product Marketing Lead (Wellness)

About Us

We are Brainstack, a Ukrainian multi-product IT company. We are looking for a Product Marketing Lead to join our Wellness team.

About You

• 3+ years in subscription-based B2C;
• Experience with paid web traffic;
• Personally conducted tests in quizzes, monetization, and upsells;
• 1+ year of PMM management or mentoring: setting goals, providing feedback, working with junior specialists;
• Unit economics: LTV, CAC, AOV, rebills — owned these metrics as your own result;
• CRO: responsible for end-to-end funnel optimization;
• Planning: able to plan and prioritize hypotheses for testing;
• Team process optimization: identifies where the team loses speed (test launches, result analysis, cross-team communication) and systematizes it — templates, checklists, automation;
• AI integration into team workflows: not just using AI yourself, but implementing it in research, data analysis, hypothesis preparation, documentation;
• Cross-team process building with analytics, product, and marketing.

Nice to Have

• Pricing: tested billing models, understands VAMP, chargeback, Approval Rate;
• Experience hiring PMMs: conducted interviews, created test assignments.

Your Responsibilities

• LTV and traffic ROI: from hypothesis to impact on key business metrics;
• Monetization: testing pricing, billing models, upsells;
• CRO: optimizing end-to-end funnel conversion;
• Team testing roadmap: prioritization, planning, execution;
• PMM team management: mentoring, goals, feedback, process improvement;
• Cross-team collaboration: marketing, analytics, product, billing, dev team.

Role Format: Playing Coach

• Decomposes team goals into individual tasks and maintains pace without micromanagement;
• Comes not with a problem, but with a hypothesis and impact scenarios — and teaches the team to do the same;
• Makes decisions with incomplete data, clearly indicating risks;
• Energetic, ambitious, autonomous, proactive.

Interview Process

• HR Interview → Tech Interview → Final Interview → Job Offer

What We Offer

Growth:

• Development at Brainstack Leadership School;
• Professional learning: courses, certifications, trainings;
• Foreign language learning compensation;
• Paid participation in profile conferences and events;
• Access to e-library and regular performance reviews.

Comfort:

• Hybrid format (remote or office);
• Pet-friendly office in central Kyiv, open 24/7;
• Breakfasts and snacks at the office;
• Modern equipment and employment via FOP;
• Competitive compensation matching your skills.

Well-being:

• 21 days of vacation and 100% paid sick leave;
• Medical insurance after probation period;
• Quarterly team building and interest-based clubs;
• Support for colleagues and families serving in the Armed Forces of Ukraine;
• Participation in social projects.