Product Marketing Lead - Trade

About the role

MetaMask is the world's leading self-custodial wallet — and the primary gateway for hundreds of millions of people into the onchain economy. Our Trading features sit at the heart of that experience: enabling users to place a swap, a perp trade, a prediction market trade, or an investment in Real-World-Assets (RWA) with confidence.

We're looking for a strategic, data-informed, and user-obsessed Senior Product Marketing Manager to own the positioning and growth of these features. This is one of the highest-leverage roles in the MetaMask marketing organisation — sitting at the intersection of product strategy, go-to-market execution, and long-term brand trust.

You'll report to our Product Marketing Director and work across Product, Growth, Brand, Business Development, and Partner Marketing to ensure every launch and lifecycle initiative is anchored in insight, competitive differentiation, and measurable impact.

What you'll do

Strategy

• Define and execute end-to-end GTM strategy for features within Trading across global markets — from opportunity sizing and positioning through to launch and lifecycle optimisation
• Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential
• Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making
• Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research

GTM and product growth

• Lead product and feature launches, crafting narratives that resonate with crypto traders and holders
• Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels
• Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics — conversion, volume, retention
• Ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings

Cross-functional collaboration

• Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Success teams to align messaging and execution