Product Marketing Lead

Accountabilities

• • Own product positioning, messaging, and value propositions across global markets, ensuring a clear and differentiated narrative for each target audience.
  • Develop buyer personas, market insights, use-case narratives, and customer stories that inform go-to-market strategy and strengthen product-market fit.
  • Lead market and competitive intelligence initiatives, identifying emerging trends, market opportunities, competitive threats, and differentiation opportunities.
  • Build and manage customer advocacy programs, including case studies, testimonials, reference customers, and customer reference initiatives.
  • Lead end-to-end product and feature launches, covering go-to-market planning, positioning, messaging, sales enablement, launch execution, and post-launch optimization.
  • Partner closely with Product teams to understand the roadmap, contribute market and customer insights, and ensure new capabilities address meaningful customer needs.
  • Create high-impact sales and partner enablement materials, including talk tracks, battle cards, objection-handling guidance, pitch materials, and other revenue-supporting resources.
  • Support customer adoption, retention, and expansion initiatives through targeted messaging, market insights, and product-focused campaigns.
  • Act as a key connection point between Product, Marketing, Sales, and Customer Success, driving alignment and consistency across customer-facing communications.
  • Build deep expertise in the product, customers, market, and competitive landscape, becoming the internal authority on positioning and product-market fit.
  • Establish scalable product marketing processes, frameworks, and foundations that can support continued growth across APAC, North America, EMEA, and other markets.

  Requirements

  • 5+ years of product marketing experience within B2B SaaS, ideally supporting mid-market or enterprise software products.
  • Proven experience partnering closely with Product teams, contributing customer and market insights to roadmaps, interpreting user needs, and understanding feature adoption and customer value.
  • Demonstrated ability to develop positioning, messaging frameworks, personas, competitive analyses, and differentiated value propositions.
  • Strong track record of managing successful product or feature launches from strategy and planning through execution and measurement.
  • Experience establishing product marketing foundations within a high-growth or scaling organization, with the ability to operate independently and build processes from the ground up.
  • Strong analytical capabilities, with the ability to turn market research, customer feedback, competitive intelligence, and product data into actionable go-to-market strategies.
  • Exceptional written, verbal, and storytelling skills, with the ability to simplify complex technical or financial concepts into clear and compelling customer narratives.
  • Ability to quickly understand technical products, balancing detailed product knowledge with a broader understanding of market dynamics, customer needs, and commercial opportunities.
  • Strong product instincts and commercial awareness, combined with a hands-on, execution-oriented approach.
  • Comfortable working independently as an individual contributor while collaborating effectively across functions and multiple time zones.
  • Experience with ERP ecosystems such as Acumatica, NetSuite, Sage, or Microsoft Dynamics is a plus.
  • Previous experience in payments, accounts payable automation, financial software, or related fintech environments is preferred.
  • Experience supporting global go-to-market strategies across multiple geographic markets is an advantage.
  • Strong curiosity, adaptability, ownership, and comfort operating in a fast-paced, evolving environment.

  Benefits

  • Competitive U.S. compensation: $150,000–$180,000 USD per year.
  • Canadian compensation: $150,000–$180,000 CAD per year for eligible Canadian candidates.
  • Flexible working options: Remote, hybrid, and flexible arrangements designed to support different working styles.
  • Global team environment: Collaborate with colleagues across APAC, North America, EMEA, and other regions.
  • High-growth opportunity: Join a rapidly scaling organization and play a foundational role in building a product marketing function.
  • Meaningful ownership: Take significant responsibility for strategy, execution, and the development of scalable marketing capabilities.
  • Strong employee engagement: A reported eNPS score of 78, reflecting a highly engaged team environment.
  • International exposure: Work across multiple markets and contribute to global go-to-market initiatives.
  • Background screening: Final candidates may be required to consent to a police or criminal background check where permitted by applicable law.