Product Marketing Lead – Engineering Simulation

Accountabilities

• • Develop differentiated positioning, messaging, and value propositions for engineering simulation solutions across industries and technical applications.
  • Build a deep understanding of how engineering software supports mechanical and chemical engineering processes, design, and analysis, and translate that knowledge into compelling customer-facing narratives.
  • Create technical and commercial content, including product briefs, blog articles, technical papers, case studies, competitive battlecards, and other marketing assets.
  • Lead go-to-market planning and execution for new products, major releases, and strategic initiatives in collaboration with product management, sales, demand generation, and services teams.
  • Develop and execute customer email campaigns, including messaging, copy, and visual concepts, to drive product awareness and adoption.
  • Partner with demand generation and events teams on webinars, conferences, trade shows, and other customer and prospect engagement programs.
  • Equip global channel partners with effective marketing materials and resources to promote and sell engineering solutions.
  • Capture technical and customer use cases and transform them into commercially relevant content and messaging.
  • Conduct competitive and market analysis to identify emerging trends, opportunities, risks, and differentiation opportunities.
  • Gather and synthesize customer feedback to inform product roadmaps, positioning, and marketing strategy.
  • Develop buyer personas and customer journey insights to guide marketing programs and engagement strategies.
  • Build and maintain sales enablement resources, including presentations, product collateral, demo videos, training materials, and other tools.
  • Prepare and deliver presentations for customer meetings, sales engagements, conferences, symposiums, and industry events.
  • Represent the organization externally when engaging with technical audiences and industry communities.

  Requirements

  • Bachelor’s degree in Engineering, with Chemical Engineering strongly preferred.
  • 5+ years of experience in product marketing, technical marketing, or a related role within engineering software, simulation, process industries, or a comparable technical environment.
  • Strong ability to translate complex engineering concepts, product capabilities, and technical data into clear, differentiated, customer-focused messaging and business value.
  • Demonstrated experience developing product positioning, go-to-market strategies, marketing content, and sales enablement materials.
  • Strong analytical capabilities, including experience conducting competitive research, market analysis, and customer insight gathering.
  • Excellent written, visual, and verbal communication skills, with the ability to communicate effectively with both technical and business audiences.
  • Comfortable presenting complex information to engineers, industry specialists, customers, and other technical stakeholders.
  • Ability to move fluidly between strategic planning and hands-on execution within a lean, high-output team.
  • Highly organized and capable of managing multiple projects simultaneously, working with limited supervision, meeting deadlines, and maintaining a strong focus on results.
  • Collaborative and proactive approach, with the flexibility to take ownership of whatever work is needed to support team and business objectives.

  Benefits

  • Remote work opportunity within the United States.
  • Opportunity to work at the intersection of engineering, simulation technology, product marketing, and industrial software.
  • Significant ownership over positioning, messaging, launches, content, and go-to-market initiatives.
  • Exposure to technical customers, industry events, channel partners, and cross-functional business leaders.
  • Opportunity to contribute to the growth and adoption of engineering simulation solutions across multiple industries.
  • Collaborative environment within a lean, high-output marketing team.
  • Equal opportunity workplace committed to diversity, inclusion, and fair employment practices.