Product Marketing Director

What You’ll Deliver…

• Own the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retention
• Develop and operationalize differentiated positioning and messaging that clearly articulates business value and gives Visier a competitive edge
• Act as the voice of the buyer, distilling customer insights and market signals into actionable guidance for product, sales, and marketing
• Lead product and feature launches with measurable impact on awareness, pipeline, and adoption
• Enable the sales team with compelling narratives, tools, and training that improve conversion, influence deal outcomes, and shorten sales cycles
• Drive the messaging and targeting strategy to fuel high-performing campaigns in partnership with our marketing team
• Optimize and measure GTM performance, using sales feedback, customer feedback, win/loss analysis, and usage trends
• Collaborate cross-functionally with Product, Marketing, Sales, and Customer Success, ensuring strategy alignment and unified execution

What You Bring…

• Education & Experience: 5+ years’ experience in B2B SaaS product marketing with proven outcomes owning strategic product marketing initiatives that impacted growth, customer adoption or market expansion
• Translate to Value: Translate complex technical capabilities into clear, compelling business value for senior buyers — turning product depth into pipeline impact
• Lead through ambiguity: You chart a clear path forward, prioritizing outcomes over perfection and momentum over consensus
• Think commercially: You frame every decision in terms of revenue impact, market opportunity, and buyer motivation
• Craft narratives that convert: You simplify the complex through exceptional storytelling and messaging that compels action
• Stay obsessively curious: You know your market, your customer, and exactly where your product fits in the broader ecosystem

The base pay range for this position in the USA is $160k - $220k USD / year + bonus