Product Marketing Director, Managed Business

Accountabilities

• • Own the product marketing strategy and market narrative for the Managed Business portfolio, including hardware, software, management platforms, networking solutions, Wi-Fi products, and managed services.
  • Define product positioning, value propositions, use cases, differentiators, buying triggers, adoption barriers, and decision criteria for target customer segments, ideal customer profiles, and personas.
  • Lead product launches from planning through execution, establishing readiness criteria, milestones, cross-functional checklists, messaging, and launch materials.
  • Manage quarterly launch planning and execution while serving as the primary product marketing liaison to product leadership and key cross-functional stakeholders.
  • Bring market, customer, partner, sales, and competitive insights into product strategy and roadmap development during concept and validation phases.
  • Develop and maintain comprehensive sales enablement toolkits, including pitches, demo narratives, collateral, FAQs, partner materials, and release-specific assets.
  • Lead internal enablement initiatives to ensure customer-facing teams understand product value propositions, buyer needs, use cases, objections, and competitive positioning.
  • Coordinate stakeholders across Product, Commercial Solutions, Segment Strategy, Sales, Support, Communications, and Demand Generation to ensure alignment from planning through field adoption.
  • Translate complex technical capabilities into clear, compelling business outcomes and actionable messaging for managed service providers and channel partners.
  • Support organizational change and new-market initiatives by helping establish buyer, partner, and go-to-market motions suited to emerging opportunities.

  Requirements

  • 10+ years of experience marketing technology to or through managed service providers, value-added resellers, systems integrators, or comparable channel partner ecosystems.
  • Deep understanding of managed services business models and partner-led go-to-market strategies.
  • Extensive product marketing experience spanning positioning, messaging, launch strategy, sales enablement, use-case development, and go-to-market execution.
  • Proven ability to establish credibility and build market presence when introducing products or solutions into markets where the organization is a new entrant.
  • Demonstrated success leading complex, cross-functional product launches involving product, sales, support, communications, partners, and demand generation teams.
  • Strong understanding of the product lifecycle, including market research, concept development, validation, launch readiness, release communications, and feedback loops.
  • Proven experience developing sales toolkits, demo narratives, competitive messaging, marketing collateral, and partner-facing content.
  • Ability to understand technical products and convert complex concepts and market insights into compelling business value and effective field enablement.
  • Excellent executive communication, storytelling, presentation, and stakeholder management skills.
  • Strong analytical capabilities, with the ability to synthesize customer, market, sales, partner, and competitive information into actionable recommendations.
  • Ability to operate effectively in a highly collaborative, cross-functional environment and influence stakeholders without direct authority.
  • Willingness and ability to travel periodically, with travel expected to reach approximately 20% during certain periods.
  • Experience in Wi-Fi markets serving multi-family housing, hospitality, venues, or other property-based segments is preferred.
  • Strong knowledge of property and enterprise Wi-Fi, networking, managed network services, and related software and management platforms is preferred.
  • Experience participating in product advisory groups, launch councils, sales councils, or structured cross-functional readiness forums is preferred.
  • Experience leading organizational change associated with entering unfamiliar markets, developing new buyer and partner motions, and adapting established go-to-market processes is preferred.

  Benefits

  • Competitive location-based base salary:
    • San Francisco Bay Area: $184,000–$294,400 annually.
    • Select U.S. metros and states: $160,000–$256,000 annually.
    • Other U.S. locations: $144,000–$230,400 annually.
    • Potential eligibility for a performance-based bonus as part of the total compensation package.
    • Fully remote work opportunity within the United States.
    • Benefits package designed to support employees’ health, financial well-being, and overall needs.
    • Opportunities to lead high-visibility product marketing initiatives with significant influence on business growth and product strategy.
    • Exposure to emerging technologies, managed services, broadband networking, AI-powered platforms, and evolving customer experiences.
    • Collaboration with senior leaders and cross-functional teams spanning product, sales, technology, customer support, communications, and demand generation.
    • Opportunity to shape go-to-market strategy and establish new market and partner motions.
    • Professional growth through exposure to complex enterprise products, strategic initiatives, and rapidly changing technology markets.