Product Marketing Associate

About Sezzle

With a mission to financially empower the next generation, Sezzle is revolutionizing the shopping experience beyond payments, blending cutting-edge tech with seamless, interest-free installment plans that make shopping smarter and more accessible. We’re not just transforming payments; we’re redefining how people discover, interact with, and purchase the things they love while driving real impact on merchant sales through increased conversions and higher order values. As we continue to shape the future of fintech and retail, we’re building an innovative, dynamic team passionate about creating more than just a transaction but a truly unique shopping journey.

About the Role

We are seeking a Product Marketing Associate to own a portfolio of products and drive their success across the full product marketing lifecycle — from discovery through launch, optimization, and iteration. This role is well-suited for someone who thrives in a fast-paced environment, values structured thinking, and is excited to take ownership of meaningful product initiatives.

While this role is aligned to a defined group of products, prioritization is driven by company-level goals and key performance metrics, not equal attention across every surface. You’ll work closely with cross-functional partners to continuously assess where Product Marketing effort will have the greatest impact, and dynamically focus time and resources accordingly.

What You’ll Do

Insight Generation & Research

• Analyze qualitative and quantitative user data to surface patterns, friction points, and opportunities across your product portfolio
• Support and help evolve our Shopper Voice and Customer Advocacy research programs
• Bring a genuine Gen Z consumer perspective to how we frame problems, develop messaging, and evaluate product experiences
• Use AI tools to accelerate insight generation and sharpen the inputs that shape growth strategy and marketing plans

Strategy & Execution

• Own product marketing for a defined set of products, both new and existing, supporting the full lifecycle: Discover & Validate, Shape & Plan, Launch & Learn, Optimize & Scale
• Define positioning and messaging for your products grounded in behavioral data and user research
• Develop and execute GTM plans across in-app surfaces, lifecycle messaging, and marketing channels
• Monitor adoption and engagement post-launch, flagging risks and identifying iteration opportunities
• Treat everything as a test, designing for learning, monitoring results, and iterating based on data

Cross-Functional Collaboration

• Work closely with Product Managers and Marketing Communications on every product
• Navigate across Product, Engineering, Data, Design, and Marketing to move work forward
• Adapt priorities quickly as business needs shift
• Contribute to team documentation so insights and learnings can be shared cross-teams

Qualifications

Required

• 0–2 years of experience in Product Marketing, Growth, Consumer Research, or a related field. Recent graduates are encouraged to apply. Internships, co-ops, and class projects are valued.