Product Marketing Associate (m/f/d)

Headquarters: Hamburg As a Product Marketing Associate, you’ll support the development and execution of product and packaging initiatives while playing an active role in product launch campaigns and go-to-market operations. Working closely with cross-functional teams, you’ll ensure that our products meet consumer needs, brand standards, legal & coast requirements and business goals — while gaining valuable experience in the full product marketing lifecycle. You will also be the driving force between our operations department and various external production and packaging partners to ensure seamless updates, developments and production of our final Foodservice and Retail SKUs. Support product and packaging development projects from concept to launch, in close coordination with Product Development, Sales and Marketing Help organize and manage project timelines, tasks, and deliverables across cross-functional teams Assist in planning and preparation of product launch campaigns with specific briefings and onboardings of the communication and trade marketing teams. Create and adapt essential marketing materials and content in alignment with product positioning and brand guidelines Support market and competitive research to identify insights and opportunities Collaborate with operations and finance teams to ensure costing and margin optimizations Help gather and structure customer and consumer feedback to improve future product development and marketing activities Work collaboratively with internal stakeholders and external agencies to keep projects on track and aligned with key objectives Fluency in German and English is a must Degree in Marketing, Business, Communications, or a related field 1–3 years of practical experience in product marketing, or related roles Understanding of product marketing principles and packaging operations First experience in project management, ideally within cross-functional teams or marketing-related projects Strong organizational skills and