Product Manager

About LeafLink

LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we’re defining the way thousands of cannabis brands, distributors, and retailers streamline their operations. With thousands of brands and retailers across 30+ markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $5 billion in wholesale cannabis orders annually.

Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology. LeafLink was named one of Inc. 5000’s ‘Top 5000 Fastest-Growing Private Companies’; one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare; one of Built In NYC's 'Best Places to Work in 2021'; 2024 Fast Company’s Best WorkPlaces for Innovators for Banking, Finance, and Fintech category; 2024 Green Market Report Award for Best Fintech in cannabis - and we're just getting started!

The Role

LeafLink is seeking a Product Manager to help define and deliver the next generation of products that power cannabis commerce. You'll work at the intersection of customer needs, business strategy, and technology to create solutions that simplify complex workflows and drive meaningful outcomes for our customers.

As a Product Manager, you'll partner closely with Design, Engineering, Data, Operations, and Commercial teams to identify opportunities, prioritize investments, and bring impactful products to market. You'll own product initiatives from discovery through launch and continuously optimize experiences based on customer feedback and business results.

What You'll Do

Product Strategy & Vision

• Define product strategy and roadmap across multiple related products of the marketplace and financial services platform
• Solve customer pain points and opportunities through research, analytics, and market insights
• Convert business objectives into clear product goals, priorities and measurable outcomes
• Prioritize initiatives based on customer value and business impact

Product Discovery & Execution

• Lead product discovery efforts to validate customer problems and potential solutions
• Create and maintain product requirements, user stories, and acceptance criteria
• Make trade-offs balancing customer needs, internal constraints and business objectives
• Collaborate closely with Design, Engineering throughout the product lifecycle
• Communicate technology roadmap and priorities and ensure alignment across cross-functional stakeholders

Customer & Market Understanding

• Build deep understanding of the needs of brands, retailers, and other stakeholders in the cannabis supply chain
• Collaborate with GTM teams to conduct customer interviews and usability sessions
• Analyze product usage, adoption, and performance metrics and work with operations teams to improve execution and efficiency
• Monitor industry trends and competitive landscape to identify opportunities for innovation
• Ensure successful product launches and adoption across customer segments

Product Optimization

• Define and manage comprehensive product roadmaps, ensuring alignment with business priorities and technical feasibility
• Define success