Product Manager - Commercial (Web)

Headquarters: Canada Remote / USA Remote At Fullscript, we’re not just changing healthcare—we’re making it whole. We help 100,000+ healthcare practitioners support 10 million patients with a platform that delivers evidence-based health solutions, diagnostic support, and practitioner tools—all in one place. Healthcare today is disconnected. We’re fixing that. Fullscript makes it easier for practitioners to treat the whole person, not just symptoms, so patients get the support they need—when they need it. We’re building a better way—one where healthcare is connected, complete, and built for impact. The Role We are seeking a strategic, data-driven Product Manager to lead the vision, development, and optimization of our Commercial and Marketing Website . This individual will be instrumental in shaping the end-to-end web experience for prospects and leads — driving performance across top-of-funnel acquisition, user journeys, and conversion pathways . The ideal candidate brings deep expertise in UX design, web content management, SEO, and digital experimentation, with a strong understanding of product positioning and how to build seamless experiences that support both marketing objectives and customer needs. This role sits at the intersection of Product, Marketing, UX, and Engineering, serving as a critical bridge to ensure our web platforms function as powerful tools for growth and brand storytelling. What You'll Do: Web Experience & Journey Management : Design and manage key user journeys with a strong focus on segmentation, behaviour signals, and content relevance. Product Ownership & Roadmap Strategy: Own the Commercial Website product roadmap, prioritizing initiatives that align with growth, brand, and marketing goals. Content Strategy & SEO Optimization: Implement and evolve SEO best practices, including site structure, on-page elements, and performance. Experimentation & Performance Analytics: Define KPIs and leverage digital analytics platforms (e.g., Google Analy