Product Manager (B2C Subscription Utilities)

Role

Own the product from launch with focus on paying users and positive unit economics. Work at the intersection of product and marketing, growing the product through changes to funnel, landing pages, paywall, and features.

Responsibilities

• Product-led growth: identify and ship product changes that drive growth including landing pages, funnels, paywall, and features
• Performance and SEO: understand channels (Google, Meta, TikTok, SEO), formulate hypotheses and requirements, evaluate results
• Vibecoding: quickly build and iterate on product using no-code and AI tools in an ongoing process
• Subscription model: manage pricing, trial, paywall, and retention
• Analytics: track CAC, LTV, retention and understand unit economics
• AI and automation: use AI to move faster on creatives, prototypes, analytics, and routine tasks

Requirements

• Middle-level experience
• Russian native language, English A2+
• Hands-on experience with B2C subscription utilities
• Background in building and monetizing your own projects