Product Manager, Ad Tech

Job Summary

PatientPoint is seeking a Product Manager to join our growing Adtech team focused on scaling PatientPoints advertising platform, with a focus on our DOOH point-of-care products. This role sits at the intersection of client management, healthcare, media, measurement, and technology, and plays a critical part in delivering relevant, compliant, and high-performing advertising experiences that advance both patient education and partner engagement objectives.

You will collaborate closely with engineering, analytics, and operational teams to execute a roadmap that delivers seamless programmatic advertising, advanced targeting, and yield optimization across our healthcare-focused digital ad products. You will collaborate and contribute closely with peers focused on (de-identified) targeting and programmatic monetization.

What You’ll Do

• Own and prioritize sprint-level execution, write user stories, groom backlogs, manage trade-offs, and QA deliveries, inform strategy and ensure alignment with business objectives.
• Collaborate with engineers, analysts, and campaign ops to deliver seamless, secure, and scalable ad experiences across all patient-facing digital endpoints, continuously enhancing ad serving platforms and proprietary ad management tools.
• Support integrations with SSPs, DSPs, ad servers, creative delivery platforms, and patient engagement platforms.
• Serve as the primary liaison for the digital advertising product and initiatives you focus on, aligning cross-functional stakeholders across commercial, sales, content, compliance, and technical teams to ensure coordinated execution.
• Define and monitor success metrics for ad performance; improve instrumentation of, and leverage, analytics to drive ongoing improvements in effectiveness, relevance, and user engagement.
• Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of healthcare ad tech innovation.
• Translate strategic product vision into detailed execution plans
• Drive post-launch feedback loops and product iteration
• Contribute to platform documentation, process design, and product enablement materials

What We Need

• 3+ years of experience in product management, ideally within Adtech, digital media platforms (with a focus on publisher experience), or health tech environments.
• Proven experience integrating data and business systems such as Snowflake and Salesforce with ad server platforms.
• Strong technical writing skills, proficient at creating detailed, actionable product requirements and documentation.
• Demonstrated ability to effectively collaborate cross-functionally, balancing both technical and business considerations.