Product Manager, Activation & Growth

Product Overview

• AI Characters & Conversations: Deep, open-ended conversational experiences designed for long-form engagement.
• Creative Tools: User-generated characters and worlds that encourage creation, remixing, and sharing.
• Entertainment-Led UX: A focus on delight, emotional resonance, and repeat engagement rather than task completion.

Role Overview: Product Manager, Activation & Growth

This role owns the critical transition from first interaction to long-term engaged user. It sits at the center of product, data, engineering, and design, with direct ownership over the metrics that define success. The PM will be responsible for building systems—not just features—that improve acquisition efficiency, accelerate time-to-value, and compound retention and monetization.

Key Focus Areas

• Activation & Onboarding: Optimizing the first-time user experience and reducing time-to-“aha.”
• Experimentation at Scale: Running rigorous A/B tests across onboarding, engagement loops, and monetization flows.
• Retention & Habit Formation: Improving D1/D7/D30 retention through product-led re-engagement.
• Growth Loops: Designing viral and compounding mechanics that turn users into advocates.
• Monetization: Optimizing free-to-play journeys while preserving product magic.

Key Responsibilities

• Own activation funnels, onboarding flows, and new user experience optimization
• Design and execute A/B experiments across activation, retention, and monetization
• Build and iterate on growth loops and viral mechanics
• Partner with data science on cohort analysis, funnel metrics, and experimentation rigor
• Collaborate with core product to ensure new features are instrumented for growth impact
• Partner with monetization on driving subscription conversion and optimizing the freemium model
• Identify friction points across the user lifecycle using quantitative and qualitative insights
• Define, track, and report on key growth metrics (activation rate, D1/D7/D30 retention, LTV)

Key Requirements

• 5+ years of consumer product management experience
• Proven ownership of growth, activation, retention, and/or monetization metrics
• Proven track record of measurable impact on acquisition, activation, or retention at scale
• Strong analytical skills (cohort analysis, funnels, experimentation frameworks)
• Experience designing, running, and interpreting A/B tests
• Ability to move fast, prioritize ruthlessly, and operate in ambiguity
• Strong design sensibility and UX intuition

What They’re Looking For

• A “growth engineer” PM: data-informed but not data-blind
• Strong intuition for consumer behavior, psychology, and entertainment-driven products
• High taste level with respect for creative product DNA
• Background in social, gaming, entertainment, or subscription consumer products
• Comfortable with scrappy experimentation and rapid iteration
• Able to balance monetization goals with long-term user trust and delight