Product Growth & Adoption Manager

Blue Rose Research helps Democrats win elections and advance progressive causes. We work with campaigns in battleground races up and down the ballot and major Democratic, progressive, and advocacy organizations across the country to produce the research and build the tools they use to decide what to say and where to spend.

You'll be joining a team of decorated engineers, data scientists, and political analysts who have quietly helped shape how the progressive ecosystem communicates for years.

We are hiring a Product Growth & Adoption Manager to own the usage and adoption of our products and the growth of our user base. This is a product role that requires a political operative's instincts. We need someone who knows data, product, and the political community – someone who can sit in a product roadmap conversation on Monday, run a training for a state party on Tuesday, and explain the product in a user interview on Wednesday.

Your ultimate objective will be helping Democrats win the 2026 midterms and laying the groundwork for a successful presidential election in 2028. Timelines are tight, the work changes week to week, and the problems are often ambiguous.

You will:

• Own adoption and engagement outcomes for our products: who is using them, how deeply, and what it takes to bring on the next cohort.
• Be a public face of our products across the progressive ecosystem — demos, trainings, conference panels, cycle kickoffs, and the group chats where campaign professionals actually ask each other what to use.
• Grow the user base – bringing on new users across the ecosystem and evangelizing our products to new audiences.
• Help our users build a habit of finding research and answers they need regularly with our tools, and help them incorporate our products into their regular workflows.
• Build a product story for each audience we serve – from non-profits, to Senate and House campaigns, to state parties, to advocacy organizations – and translate a product into language a campaign manager or comms director can act on immediately.
• Talk to users to understand why they adopt, stall, or churn, and translate that insight into growth tactics, messaging that drives adoption, and recommended product updates to our engineering team.
• Build and maintain the materials that make our products spread: one-pagers, case studies, and training decks.
• Build out email/lifecycle marketing programs that drive engagement, product adoption, and new customer acquisition.
• Manage our marketing metrics and analytics, set targets, and report on progress to our acquisition and engagement goals.

Our ideal candidate likely:

• Has worked multiple election cycles in Democratic or progressive politics — campaigns, committees, independent expenditures, labor, advocacy, or a related organization.

We offer a competitive salary, medical, dental, and health benefits, and a work environment that will support your differences. While the work is remote, we do have an office in NYC and a number of folks who work in-person regularly – both in NYC and at shared workspace meetups in DC. Most of our work happens on East Coast time. This role involves some travel — conferences, client offices, trainings, and internal gatherings.