Product Content Marketing Manager

Headquarters: Germany (North Rhine-Westphalia) In this role you will: You’re more than a content creator - you’re a product evangelist and growth hacker at heart. You're excited about crafting data‑infused narratives that turn features into advocates. In your world: webinars, blogs, podcasts, and LinkedIn carousels are experiments. SEO means real leads. Product insights inform story structure. You're eager to translate complex SaaS dashboards into language users trust. You thrive in: B2B SaaS or AI environments Product-led growth (PLG) strategies Long-form and short-form content formats Working in English and native-level German ???? What You'll Be Owning (Day to Day): Content Strategy & Execution Develop a content calendar driving PLG funnel: blogs, case studies, whitepapers, webinars, and onboarding content. Work closely with our Product and UX teams to shape launch messaging, feature teardowns, or internal tutorials. Produce at least two SEO-optimised long‑form articles per week, based on SEO agency briefs. Design and oversee formats like podcast scripts, presentation decks, short‑form video or carousel content. Content Distribution & Experimentation Lead multichannel distribution: especially LinkedIn, YouTube, company newsletter, and targeted influencer outreach. Convert flagship pieces (e.g. a whitepaper) into modular LinkedIn posts, webinar slides, and social clips. Test and optimise new channels/ formats - for example turning blog posts into short Instagram stories with engagement tracking. Track performance metrics (e.g. MQLs per article, lead form drop-offs, webinar attendance, activation signals) and run content-driven A/B tests. Community & Network Building Build and maintain partnerships with micro‑influencers, guest experts, and industry bloggers to raise credibility and content reach. Facilitate short expert interviews, panel webinars, or collaborative blog series as part of an industry "Network of Experts". We’re looking for a person who has: Essentia